DailyDOOH

Motio Limited (ASX:MXO) this week announced that it will enhance its focus on the core Media business and reduce debt following the signing of binding Heads of Agreement to sell Spawtz Pty Ltd to a consortium of Motio staff members currently managing the Spawtz software business.

Under the Agreement, Motio will be given a long term, fee free licence to Spawtz (5+5) providing continued access to audience data, uninterrupted XML feeds to the digital displays from the software and the ability to sell online advertising inventory and Electronic Direct Mail to advertisers. This enables the business to continue to develop the growing motio.play media channel, which is in 80 sports centres across Australia.

Motio’s CEO Adam Cadwallader said the sale marked a significant step forward in ensuring Motio continued its evolution to being a unique media business that carried unmatched benefits for advertisers.   

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Officeworks is expanding its retail media offering with the addition of digital screens in 170 of its stores nationally, enhancing customers’ in-store experiences and expanding its media offering for brand partners.

The roll out follows a successful trial in key stores and builds on Officeworks’ successful retail media offering which already offers the opportunity for partners to access a range of owned and paid media advertising. Officeworks’ screen network will display a combination of branded and supplier content on new state-of-the-art digital screens strategically positioned throughout the store for maximum visibility and impact.

Officeworks general manager of customer and online Jessica Richmond said the new in-store screens would further enhance Officeworks’ retail media offering and provide new ways to deliver value to customers and suppliers.

“Reflecting our commitment to making bigger things happen, this evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale. We’ve seen a strong response from supplier to our current retail media offering so we’re excited to now give them and new brand partners access to digital screens across our store network nationally”.

reo, powered by oOh!media, has been selected by Officeworks to deliver and manage the in-store screen network, including hardware, software and services, under a multi-year agreement.

Neil Ackland, chief retail media Officer, oOh!, said: “Officeworks is an iconic and trusted brand, and this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!. I’m delighted to be working with Officeworks to bring their strategic vision to life.”

Installation of in store screens is underway with the full expanded network available from March 2025.

This year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston and registration is now open.

The event, themed ‘The Power of Presence‘ will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix.

The speaker lineup already includes:

• Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
• Jeanniey Walden, Chief Marketing Officer, Rite Aid
• Caitlin Mack, VP of Marketing, LesserEvil
• Jason Dorsey, Generational researcher and best-selling author
• Terry Kawaja, Founder and CEO, LUMA Partners
• Jim Mollica, Chief Marketing Officer, Bose
• Jonathon McKenzie, Head of Brand Paid Media, HubSpot
• Megan Smith, Growth Marketing Manager, Tecovas
• Michael Wieder, Co-Founder, President & CMO, Lalo
• Olivia Santarelli, Head of Marketing, Gemini

“The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined.”

Highlights of this year’s agenda include:

• Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
• Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
• Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.

Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.

Registration can be found here.

JCDecaux UK has announced that its leading industry awards The Programmatic DOOH Live Awards 2025, is now open for entries.

The Awards which recognise the continued evolution of programmatic digital out-of-home (pDOOH) are free-to-enter and aim to highlight the most innovative, creative, and effective DOOH campaigns from across the UK over the past year.

With programmatic DOOH (pDOOH) firmly established as a key component of omnichannel marketing, brands are increasingly integrating dynamic, data-driven outdoor advertising into their media mix. These awards recognize the game-changing campaigns, brands, agencies, and technology providers pushing the boundaries of what’s possible in DOOH.

Unlike traditional advertising awards, The Programmatic DOOH Live Awards 2025 will be judged live in front of an audience at an interactive event in London. An expert panel of industry leaders will assess the campaigns, while the audience will also have the opportunity to vote on the most compelling and innovative work. Additionally, the public will play a role in determining the winner of the People’s Choice Award.

To encourage widespread participation, the entry process remains simple and accessible, requiring only a short ‘audition tape’ submission alongside a streamlined entry form. You can see examples of last year’s entries here.

Following the success of the inaugural awards in 2024, Mark Bucknell, Chief Commercial Officer, JCDecaux UK, told us “This year we have more categories and a bigger venue to enable more people to get involved and showcase their achievements in pDOOH. I look forward to seeing all the entries and celebrating success with as many people as possible.”

Key dates for the 2025 edition:

Entry deadline: 13th March 2025
Shortlist announcement: 10th April 2025
Live judging event: 1st May 2025

For more details and to enter click here.

Digital outdoor media leader QMS tells us that it is proud once again to play a central role in the promotion of the world-renowned Sydney Gay and Lesbian Mardi Gras Festival, as the City of Sydney transforms into a vibrant celebration of love, diversity, inclusion and self-expression.

Across its world-class City of Sydney digital street furniture network, QMS will showcase bold and dynamic campaigns from leading brands, including Absolut, American Express, Uber, Specsavers, NIB, Universal Pictures and AAMI, celebrating their commitment to the LGBTQIA+ community during the festival’s exciting program of events taking place from 14 February to 2 March.

The festival – which celebrates 47 years in 2025 – attracts global attention and welcomes thousands of visitors to Sydney each year, culminating in the iconic Mardi Gras Parade on Saturday, 1 March, with over 200 floats and 11,000 marchers celebrating this year’s theme: “Free to Be”.

QMS General Manager, City of Sydney, Olivia Gotch, said: “Mardi Gras is a time of celebration, visibility and unity, and we are incredibly proud to support our clients in sharing their powerful messages of love, equality and progress once again. The City of Sydney network offers an unparalleled opportunity for brands to engage with major event audiences in the heart of the festival. With our market-leading digital out of home assets, we can amplify these important messages in real time, ensuring they reach audiences all the way across Sydney and its surrounding suburbs. This year, we are seeing brands push creative boundaries even further, using our network to tell stories that resonate and inspire. It’s a privilege for QMS to support our partner brands with a platform in the heart of the festival celebrations that is committed to showcasing diversity across Sydney, and to the world”.

Last year, Sydney Mardi Gras saw audiences surge by 20% on the festival’s weekends, as well as a huge jump of 76% in interstate visitation. Sydney’s Oxford Street also saw audiences up 38% across the entire festival, and up 74% in the evenings.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that JCDecaux ATA Saudi has been awarded a 10-year exclusive advertising concession for King Fahd International Airport in Dammam, as well as for the Al-Ahsa International Airport, and Al Qaisumah International Airport, operated by Dammam Airports Company (DACO), following a competitive tender process.

This new advertising contract will further strengthen the partnership between JCDecaux ATA Saudi and DACO, renewing the operations that have been managed at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport since 2010. To serve DACO’s growth objectives and to enhance the passenger experience, JCDecaux will roll out an upgraded media plan in 2025 based on the latest international airport standards, with best-in-class quality, driven by digitisation and data-driven solutions. JCDecaux will deliver new interior and exterior landmark displays, iconic digital furniture and innovative technologies. JCDecaux will focus on providing higher value per site, greater brand impact and visual harmony to enhance the passenger experience.

Eng. Mohammed Ali Al Hassany, CEO of DACO, said: “At DACO, we are committed to transforming our airports that enhance the passenger journey while providing exceptional opportunities for brands. Our renewed partnership with JCDecaux ATA Saudi marks a significant step in this direction, bringing cutting-edge digital solutions and iconic media displays to King Fahd International Airport, Al-Ahsa International Airport, and Al Qaisumah International Airport. This collaboration aligns with our vision to create a seamless, engaging, and premium airport experience. By leveraging JCDecaux’s global expertise and commitment to innovation, sustainability, and excellence, we are confident that this partnership will set new benchmarks in airport advertising and further position our airports as key gateways in the region.”

As the third largest airport in the Kingdom of Saudi Arabia, with more than 10 million passengers each year, King Fahd International Airport is one of the largest airports in the world, covering 776 km², and providing connections to 65 global destinations. It was the first airport in Saudi Arabia to offer duty-free stores, with a selection of luxury goods. Located in the arrivals area, the retail offer also includes restaurants, cafes, and banks, providing an engaging passenger experience in a premium environment.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are delighted to continue our partnership with DACO and to renew our presence at Dammam King Fahd International Airport, Al-Ahsa International Airport and Al Qaisumah International Airport. This new contract is a recognition of JCDecaux’s expertise in delivering innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring partnership, and we are proud that this has been recognised by DACO. We will work to provide landmark and premium media and deploy new digital solutions, that will transform the airport environment, enhancing the passenger experience and maximising value. Working with DACO, we will provide a powerful platform for advertisers, promoting growth and innovation over the next decade.”

Against the backdrop of JCDecaux’s 2030 ESG roadmap and Net Zero Carbon Strategy by 2050, JCDecaux ATA Saudi will focus on energy efficient technologies, purchasing of 100% renewable electricity, and brand-safe solutions.

Petbarn this week announced the launch of a dedicated retail media network giving brand partners exclusive access to premium pet parents through the high-impact pet media platform ‘PetAds’.

Loved by pet parents everywhere, Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million loyal customers across the retail media ecosystem, making it the first comprehensive and scalable platform for pet media in Australia.

Leveraging insights from Petbarn’s 2.9 million members of its Friends for Life loyalty program, brands can deliver targeted and personalised campaigns to pet owners for enhanced customer experiences, while closed-loop reporting offers measurable sales outcomes and visibility on return on advertising spend.

Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally.

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Following its most recent General Assembly, Club Digital Media, which brings together companies from the digital signage sector, has elected Olivier Garosi, current Operations Director at Madic Digital, as its new President.

He succeeds David Keribin, who led the association for the past four years.

The Club’s members have elected the 11 companies that will make up the Board for the next two years:

• President: Olivier Garosi, Operations Director at Madic Digital (consulting and services agency in in-store digital marketing)
• Vice Presidents:
  • Alexandre Gourdon, Sales Director at Telelogos (software publisher for business digitalization)
  • Zina Benyahia-Canguio, CEO of Trison France (digital solutions integrator for retail, corporate, and high-traffic locations)
• Secretary: Gédéon Ruas, CEO of Emity (software publisher)
• Treasurer: Antoine Ruff, Operations Director at What the Shop (in-store traffic analytics)
• Executive Board Members:
  • Véronique Gaspard, Sales Manager France, Aopen (hardware manufacturer – media players)
  • David Keribin, CEO of Cenareo (Martech for cloud-based content management)
  • Sébastien Cornuejols, Sales Director at Humelab (digital furniture manufacturer)
  • Sébastien Loisel, Country Manager at Navori Labs (software publisher)
  • Élise Hardouin, LED Sales Manager at PPDS (official distributor of Philips professional displays)
  • Grégoire Audibert, CEO of Winter Mushroom (intelligent digital signage software publisher)

Looking ahead, one of the new Board’s first projects will be to support the Club’s identity evolution as it celebrates its 20th anniversary. According to an official statement, the association will adopt a name “more aligned with its international positioning and the diversity of its members.” Thus, Club Digital Media will be renamed Digital Signage Club.

Wildstone has struck a landmark GBP 80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside locations will continue to be a powerful platform for advertisers.

This long-term deal reinforces Wildstone’s position as a leader in digital outdoor advertising, while also providing TfL with a major revenue boost to support London’s transport network.

British outdoor advertising entrepreneur Damian Cox, Wildstone’s founder & Global CEO, told us “This acquisition reinforces Wildstone’s commitment to redefining digital outdoor advertising. We’re excited to bring fresh innovation to these iconic sites, working with talented architects to elevate their appeal to advertisers. A huge thank you to the incredibly dedicated team at TfL, without whom this project wouldn’t have been possible.”

Traffic totalling more than one million vehicles per day drive by these premium landmark ad sites which include digital panels on Euston Road underpass, one of Europe’s busiest roads; Old Street roundabout AKA ‘Silicon Roundabout’ in East London; Chiswick Towers on the M4 going towards Heathrow; and Wandsworth roundabout, which is famous for its sci-fi looking advertising superstructure.

Other key billboard locations in this deal include arterial routes, such as Leytonstone underpass and A40 underpass in Ealing, offering unparalleled exposure for advertisers in prime London locations.

The agreement reflects a growing trend of public sector organisations leveraging private arrangements to unlock revenue and capital streams whilst enhancing city infrastructure. For TfL, this deal provides a significant financial boost amid ongoing efforts to diversify its capital funding.

Chris Reader, Head of Commercial Media at TfL said “We’re pleased to have worked with Wildstone in this long term agreement which will give advertisers the opportunity to reach thousands of people every day with innovative and creative designs. The money received through this work will be reinvested into the transport network, helping more people travel safely and efficiently across the city”.

These 13 TfL sites have already been digitised and the media sales will be handled by incumbents Clear Channel, Global, JCDecaux and Ocean Outdoor, however there are already plans for Wildstone to upgrade its latest acquisitions to make the sites even more attractive to road users and advertisers alike.

Now in its third year COMMB (the Canadian Out-of-Home Marketing and Measurement Bureau) will once again shine a spotlight on the most inspiring and impactful Out-of-Home campaigns in 2024 at the Canadian Out-of-Home Awards which will take place on May 15 in Toronto.

The Awards recognize outstanding achievements in Out-of-Home advertising, including:

● Creative Excellence: Bold designs and compelling advertising that stood out.

● Data & Innovation: Use of technology and insights to amplify campaign impact.

● Cross media Impact: Best use of Out-of-HomeH in a multi-media campaign.

Partners sponsoring this year’s event to-date consist of UB Media (Title Sponsor), Astral, Billups, Broadsign, Captivate, Cineplex Media, Lamar, Pattison, Quebecor,
REC Media, Statements Media, Talon, Vendo Media. Photography and videography are provided by 1Impression, with event staffing and logistics supplied by Media Staffing.

Important Dates

● Save the Date: Join us on May 15, 2025, at the Arcadian Court on Queen Street, Toronto, ON M5H 2Y4

● Submission Deadline: April 9, 2025 (submit here)

● Ticket sales Close: May 1, 2025 How to Enter Don’t let the best work go unnoticed! Submit and showcase your brand’s & advertiser’s best of the best campaigns in the industry.

“The 2025 Canadian Out-of-Home Awards celebrate the bold ideas and innovative campaigns that defined 2024. These awards honour the creativity, strategy, and impactful execution that not only showcased the power of OOH advertising but also moved the medium forward”, states Lara Menzies, Director Marketing & Partnerships who will oversee this year’s event.

Launched in Spring 2023, the Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.