DailyDOOH

Fanny Alm has been named Head of Consulting Nordics at Grassfish.

In this role, Fanny will lead the Nordic consulting team and drive the continued success of Grassfish’s digital in-store strategy across the region.

Fanny brings over five years of experience at Grassfish, where she has held key roles, including Project Manager, Key Account Manager, and Squad Leader. Her strong background in retail, combined with her hands-on leadership style and deep understanding of customer needs, has made her a cornerstone of the Grassfish team.

QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, is strengthening its leadership team with two industry veterans to help drive innovation and growth.

The company has appointed former Epsilon Retail Media CEO of the Americas, David Haase, to lead its U.S. operations as president and Artem Lavrinovich joins as Chief Data and AI Officer to accelerate the company’s AI tools and capabilities.

QSIC is on track for a record year following a successful $25 million funding raise earlier this year. Over the past year, the company grew its team with several key leaders, won numerous innovation awards and expanded its partnership with 7-Eleven.

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The UK’s Smart Outdoor and Redu Group, the digital marketing and voucher powerhouse behind Ashleigh Money Saver, have joined forces to launch Smart Offers, a powerful new solution giving brands access to nationwide digital screen advertising with no upfront cash investment.

Smart Offers flips traditional media buying on its head. Brands can now exchange their products, services, or unsold vouchers for digital media space across Smart Outdoor and Redu’s extensive network—spanning over 1000 DOOH screens, social media channels, email databases, and an established influencer network. These deals are sold directly to consumers via Redu’s trusted Ashleigh Money Saver platform—home to an engaged audience of over four million UK shoppers.

Angela Goggins, Managing Director of Redu Group said “This partnership levels the playing field for brands. Together, we’re giving brands an entirely new way to reach millions—through a media model that sells product, builds brand awareness, and generates usable customer data, all without upfront spend”.

The revenue generated from voucher sales directly funds DOOH campaigns—ensuring brands receive full-value media exposure, regardless of how many vouchers are redeemed.

Mark Catterall, CEO of Smart Outdoor, told us “Smart Offers removes the traditional cost barrier from DOOH advertising. By combining our network with Redu’s commercial engine, we’re delivering a fully integrated, performance-driven media solution for brands of every size”.

Redu is a performance-led marketing platform that connects brands with millions of value-conscious UK consumers through innovative content, commerce, and community channels. Best known for its flagship brand Ashleigh Money Saver, Redu delivers high-impact promotional campaigns that drive sales, brand awareness, and measurable ROI for retailers, FMCG brands, and experience providers. With a reach of over four million engaged users, Redu specialises in turning offers into outcomes—blending storytelling, scale, and shopper insight to help brands thrive in a deal-driven economy.

As commerce enters a new era, one defined by convergence, collaboration, and deeper consumer connection, Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, is broadening and reaffirming its commitment to shaping what comes next in commerce media and beyond.

With this renewed focus, the company is introducing a reimagined brand direction that reflects its ambition to lead with purpose, drive innovation, and shape the future of the industry.

For 20 years, Criteo has helped shape the commerce ecosystem by developing AI-driven advertising solutions that connect brands, agencies, retailers, and media owners with consumers. The new tagline underscores Criteo’s belief that commerce must evolve beyond utility to foster meaningful, connected experiences. It also reinforces the company’s commitment to evolving its solutions in step with clients, partners, and technological advancements, driven by one simple truth: it’s all ‘For the love of commerce’.

“The way that we experience commerce is now being completely shaped by AI— from the tools we use to shop to the creatives that guide our discovery,” said Brendan McCarthy, Chief Marketing Officer at Criteo. “Over the past 20 years, Criteo has played a central role in building the commerce ecosystem and we recognize that we have tremendous responsibility to shape and improve the AI-driven commerce experience for the future.”

Criteo’s refreshed brand platform arrives at a pivotal time for the industry. A recent Criteo report found that 76% of shoppers say online shopping lacks surprise and delight, with many describing the experience as uninspiring or purely functional. This growing disconnect highlights the urgent need for commerce to evolve beyond utility and create richer, more meaningful experiences.

With its global scale, unique access to commerce data, deep integrations across the ecosystem, and advanced AI technology, Criteo is uniquely positioned to pioneer data-driven solutions and shape the next era of commerce.

Four years ago, Criteo introduced the tagline ‘The Future is Wide Open‘ showing its commitment to a more open and connected commerce world. Since then, Criteo has helped make commerce media a well-known term in digital advertising. 

“When we launched ‘The Future is Wide Open”, it reflected our vision for an open commerce ecosystem. But as we’ve grown and helped define the commerce media space, that tagline began to feel too small for where we are today and what we want to achieve,” continued Brendan McCarthy, Chief Marketing Officer at Criteo. “‘For the love of commerce’ builds on that vision and captures the passion that drives us to connect the ecosystem, innovate, and support our partners’ growth.”

Guided by its core values—Open, Together, Impactful—and built in partnership with The Marketing Practice, the new tagline reflects Criteo’s enduring belief in the power and potential of commerce.

To celebrate the launch, Criteo is bringing the brand to life through vibrant, creative activations at the Cannes Lions International Festival of Creativity and across global markets:

• Sky-High Symbol: A large orange heart–shaped hot air balloon billboard featuring a shopping cart and the line “Putting heart back in the cart” debuts along the Croisette. 
• Local Surprises: In partnership with local cafés, bakeries, and shops, orange heart stickers will unlock complimentary items—supporting local commerce and spreading joy.
• Global Takeoff: The campaign lifts off from Cannes and touches down in key markets around the world through 2025, with bold out-of-home placements in London, New York, and Tokyo aligned with major fall industry events.

A multi-phase influencer campaign rolls out this summer across social media. Featuring voices from external thought leaders and Criteo experts, the program is designed to spark dialogue, build awareness, and drive momentum around the future of commerce.

DoubleVerify (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced a partnership with Lyft (NASDAQ: LYFT).

The partnership will leverage DoubleVerify’s media verification capabilities across Lyft’s advertising platform, giving brands greater transparency and confidence in their campaigns.

“As marketers expand their investments in high-impact, in-app environments, transparency and trust are critical,” said Mark Zagorski, CEO, DoubleVerify. “Our partnership with Lyft helps ensure that advertisers can measure quality, and drive performance with confidence.”

Through the Open Measurement SDK, DV provides brands full transparency into the quality of ad campaigns across Lyft ads in North America. 

With this release, advertisers will benefit from DV’s key post-bid measurement capabilities, including:

• Viewability Authentication DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.
• Fraud Verification: For advertising to perform, it must be seen by a real human being. DV identifies and helps to protect advertisers against fraud and invalid traffic (“IVT”) – from hijacked devices to bot manipulation.
• In-Geo Alignment: Ensure that your ads appear in the intended geographic location. 
• Attention Measurement DV Authentic Attention® provides near real-time data — from the impact of an ad’s presentation to key dimensions of consumer engagement –– empowering brands to evaluate the effectiveness of their advertising. 

Brands can access measurement data and insights through DV Pinnacle®, DoubleVerify’s unified service and analytics reporting platform, to monitor the quality of their Lyft ads campaigns.

DoubleVerify and Lyft anticipate the partnership to go live within the coming weeks. 

Chief, a brand of Legrand | AV, and BlueSquare X have announced a strategic partnership to bring cutting-edge video wall solutions to the pro AV market.

We are told that this collaboration showcases the strengths of both companies to deliver seamless, scalable, and visually stunning experiential solutions. The joint solutions will be showcased at #InfoComm25 in the Aurora Multimedia booth #2342.

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GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with cross-platform TV measurement company iSpot.

The first-of-its-kind partnership will leverage iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. The partnership will also connect GSTV’s network of screens outside the home to iSpot’s Outcomes measurement solution, providing advertisers a new avenue for understanding how the network contributes to driving critical business KPIs like foot traffic and sales.

Specifically, by partnering with iSpot, GSTV will be able to deliver unprecedented measurement, reporting and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.

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June of course is Pride Month, an annual celebration that recognizes the LGBTQ+ community and their enduring contributions to society. Pride Month represents a powerful display of love, resilience and unity, with an emphasis on the tireless efforts made to drive change in the face of challenges.

Clear Channel Outdoor (NYSE: CCO)’s goal this year was to voluntarily engage all employees, regardless of background, in participating in their collaborative campaigns for cultural celebrations.

Unity is the thread that runs through the fabric of the myriad Pride celebrations this year. And Clear Channel Outdoor is embracing this theme of unity for their own OOH campaign: Unity in Pride.

For their 2025 Pride Month campaign, all employees were invited to share in this celebration by offering their own Pride sentiments for inclusion in their digital OOH effort.

Intersection has announced the expansion of the LinkNYC Creator Network. It’s latest group of partner creators features some of New York City’s top voices, including Claudia Oshry (@girlwithnojob), multi-talented media entrepreneur, chart-topping podcast host, comedian, and social media powerhouse; and Caleb Simpson (@calebwsimpson), famous for his off-the-cuff New York City apartment tours on social media. Caleb’s content launched this month, while Claudia will make her LinkNYC debut in September.

The LinkNYC Creator Network, launched back in 2024, is a first-of-its-kind creator program in New York City. Featuring some of the city’s most sought after creators, the program brings content from devices directly to the streets, engaging New Yorkers along their daily journey through thousands of screens across all five boroughs.

• “It’s so exciting to bring the ‘Toasty’ vibes to the streets of New York with LinkNYC Creator Network,” said Claudia Oshry. “As a born-and-raised New Yorker, seeing mine and my sister Jackie’s faces on a street corner, and not just on someone’s For You Page, is wild and, honestly, ego-inflating. Looks like I’ll be spending way more time outside this Fall!”
• “I love New York and the idea of lifting each other up in such a grueling place,” said Caleb Simpson. “Whether it’s an apartment tour or pizza review I’m posting online, most people in this city can relate in some shape or fashion. I see the Creator Network as another beautiful way to meet people where they are— on the street! And of course connect all of us just a little bit more”

While the creator economy is estimated at hundreds of billions of dollars and growing, most creator content remains confined to mobile devices. The LinkNYC Creator Network bridges this gap, making the case for a new kind of IRL connection via digital out-of-home media — giving creators a unique platform to reach audiences outside the confines of the internet.

“The creator economy is built on making meaningful human connections through shared experiences. For us, it was a no-brainer to take New York-focused content and bring it into real life,” said Esther Raphael, Chief Marketing Officer at Intersection. “Our editorial team is dedicated to delivering innovative and relevant content to the streets of New York City, and our creator partnerships help us do so in a way that feels extremely fresh and authentic.”

New creators launching this month on the LinkNYC Creator Network also include @sistersnacking, @nyc_forfree, @tailtalksinterviews, as well as longtime Creator Network partner @thecarboholic.

Mediterranean and Middle Eastern ingredient specialist Belazu has launched a geo-targeted out-of-home campaign designed to intercept food lovers as they shop, dine and explore this summer.

Running from June 9 across key foodie hotspots in and around London, the campaign uses contextualised messaging and hyper-local planning to engage audiences at the heart of their culinary journeys, from local retail partners and restaurants to major events such as Taste of London.

Planned and booked by Bountiful Cow, with creative by Wonderhood Studios, the campaign sees Belazu take over handpicked sites near culinary hotspots Borough Market, Shoreditch and Upper Street, as well as retail locations such as Waitrose and Tesco.

Oliver Clarke, Head of Planning at Bountiful Cow, told us “Our mission is to make sure experimental chefs know that Belazu creates chef-grade ingredients. That’s why we’ve used OOH not just in retail environments, but in foodie hotspots like Borough Market and Shoreditch — with contextual messaging and mini takeovers near some of London’s most talked-about restaurants, highlighting their use of Belazu products.”

Creative executions are contextualised to drive relevance and impact – promoting Belazu’s Early Harvest Extra Virgin Olive Oil, used by some of London’s top chefs and restaurants, including Michelin-starred Trinity. Disruptive flyposters have been placed near three of London’s trending restaurants right now: Trinity in Clapham, Carmel in Queen’s Park and Berber & Q in Haggerston.

Hannah Hayden, Head of Marketing, at Belazu, said “This campaign builds on Belazu’s platform to serve and inspire chefs in every kitchen – at Belazu, we believe if you cook, you are a chef. We have carefully selected channels with Bountiful Cow to reach the experimental chef to drive discovery of our products both in retail and food service, in the moments they are thinking about flavour & quality. This second burst of OOH, with creative developed by Wonderhood Studios, puts into context the heartland of our brand by collaborating with some of our respected restaurant partners to bring the campaign to life.”

This evolution of Belazu’s previous campaign also highlights new retail and product listings, including Belazu’s Rose Harissa paste, now available at M&S – driving both brand awareness and immediate purchase intent. The campaign also supports the retail launch of their iconic, chef-loved olives into retail.

The OOH activation is part of Belazu’s wider vision to serve and inspire chefs in every kitchen with loved and trusted ingredients. The activity is further supported by Amazon Prime, using their first-party data to reach the experimental chef audience, alongside a nationwide D6 screen campaign to drive in-store sales.