Sleep.8 Present Bedtime Stories w/ @LimitedSpaceOOH

March 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Sleep.8 and Limited Space have partnered with Children’s Laureate Joseph Coelho and the World Literacy Foundation to launch ‘Bedtime Stories’ in UK Shopping Malls.

Author, poet and Waterstones Children’s Laureate Joseph Coelho will host the inaugural Bedtime Story video series, which involves prominent public figures reading storybooks to children to inspire a love of the written word from an early age. Broadcast in UK shopping malls and online, and reaching 10 million households in the first week, the series aims to raise awareness around children’s literacy.

Andrew Kay, CEO of World Literacy Foundation, said “A bedtime reading routine with your child for just 20 minutes per day will change the trajectory of their life. They will be reading at grade level by Year 3 and 3 times more likely to attend university.”

The new video series has been created by home lifestyle brand Sleep.8 and retail media owner Limited Space in collaboration with the World Literacy Foundation, ultimately aiming to improve literacy levels in the UK. Bedtime Stories launched at an inclusive event for the general public held at the Sleep.8 flagship store in Bluewater, where families were invited to take part in a story time event.

Children were treated to readings by Joseph Coelho from his own books, and were able to take home complimentary signed copies of the ‘Luna Loves…’ series.

For Musi Chayla, Sleep.8 Vice President of Retail, the initiative is personally significant: “As someone who was diagnosed with dyslexia in childhood, the World Literacy Foundation’s mission to create a world where every child has the opportunity to acquire literacy skills and books to reach their full potential, regardless of their location or background, is one that is close to my heart. Growing up with dyslexia meant that I faced challenges in school which didn’t affect my peers, and it took the care and attention of certain great teachers to give me the space and help I needed to not only overcome these, but to learn to enjoy reading. To have the opportunity to welcome the Children’s Laureate to Sleep.8 with the World Literacy Foundation for the Bedtime Stories initiative, and use our store as a space to inspire a love of the written word in children nationwide is truly special to me, and an initiative which we all hope will really change lives.”

UK @DPAAGlobal Breakfast With Ad Leaders Event

March 18th, 2024

Adrian J Cotterill, Editor-in-Chief

The DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be continuing its very successful Breakfast with Ad Leaders series in London on Wednesday March 27.

This in-person session will focus on Retail Media and includes speakers Gayle Noah, Media Director from L’Oreal; Ed Sanderson, Head of Media Planning at Pepsi; Nicole Lonsdale, Chief Client Officer at GroupM OOH and Barry Frey, President and CEO, DPAA.

This is a members only event, to request an invitation please reach out to Tim.Waldron@dpaaglobal.com.

April Is #MiamiTech Month

March 18th, 2024

Adrian J Cotterill, Editor-in-Chief

eMerge Americas have always dubbed April as #MiamiTech Month but we specifically think of April 15-19, 2024 more as #MiamiTech Week / #OOHMiami Week as that’s the week with the big advertising, AdTECH, OOH and DOOH events including a now traditional DPAA get together, Beyond Ordinary Events, Inc.’s POSSIBLE Event April 15-17 at the Fontainebleau Miami and our very own AdAi Miami Conference on the afternoon of Wednesday April 17, 2024.

eMerge Americas who are committed to bridging connections and fostering the entire #MiamiTech and #SFLTech ecosystem have once again launched the website MiamiTechMonth.com.

In April, every week is seemingly #MiamiTechWeek so you should be preparing for an action-packed month filled with must-attend South Florida events championing innovators, entrepreneurs, and thought leaders alike.

With an array of events from conferences, workshops, networking, community gatherings and more, #MiamiTech Month continues to cultivate a thriving and inclusive ecosystem, uniting the community and driving meaningful change.

Of course, the eMerge Americas global conference is celebrating 10 years of transformational work this year April 18-19, 2024.

If you are interested in showcasing your April event on their site you can submit the information here or contact a member of their sponsorship team at sponsorships@emergeamericas.com.

Next @DPAAGlobal Women’s Empowerment Webinar

March 18th, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced this week its Women’s Empowerment Webinar for Women’s History Month.

The March 26 event will feature Kate Bowers, COO of UK based Mass Media. Kate will talk about building up the company as well as her personal story representing England in the Deaf World Cup (soccer / football.

In order to better celebrate Women’s History Month, and to hear these important stories DPAA is opening this webinar to all.

The session will explore gender bias in the workplace and offer actionable steps participants can take to successfully combat inequality. The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures. The event will conclude with a panel that features industry leaders Susane Morello, EVP Publicis Media & Head of Apex Canada; Inna Kern, VP Media Strategy at ESPN, and Alice Gogh, Chief Growth Officer, Captivate.

“Each year DPAA’s Women’s Empowerment Program, WE.DOOH, grows in importance and influence,” said Barry Frey, President & CEO of DPAA. “In the spirit of Women’s History Month, we are pleased to be able to make this special session available to all.”

Chinese DSP Way.io Integrates w/ @Hivestack By Perion

March 18th, 2024

Tristan Cotterill

Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack and China’s Way.io.

This is Hivestack’s first domestic Demand Side Platform (DSP) partnership in China. China holds the world’s largest DOOH market with a projected market volume of $5.2B in 2024.

Hivestack’s platform is already integrated with 16 of the leading DOOH media owners in China, covering an unparalleled network of 1M+ screens across 93k+ sites and generating access to 203B impressions amongst a variety of audiences and popular advertising seasons.

Now, for the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via the Hivestack SSP’s worldwide network of premium DOOH inventory.

2024 @CommbCA #OOH Awards, May 30, 2024.

March 17th, 2024

Tristan Cotterill

OOH campaigns between January to December 2023 are eligible and entries are now open for the 2024 Canadian Out-of-Home Awards. The deadline is April 24, 2024 and you can register here.

The COMMB Awards take place on May 30, 2024 and the organisers have now solidified their judging panel of esteemed industry leaders representing every aspect of the Out-of-Home industry, including major brands, creative and media agencies.

This diverse group of judges offer a wealth of knowledge drawn from their distinctive experiences in the industry, ensuring a range of fresh perspectives to evaluate this year’s gala submissions.

The @ShellyPalmer Set To Speak At #OOH2024

March 17th, 2024

Adrian J Cotterill, Editor-in-Chief

OAAA has unveiled another impressive lineup of industry leaders and innovators who will take the stage at their 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California and one of those is none other than Shelly Palmer, Professor of Advanced Media in Residence, Newhouse School, Syracuse University and CEO The Palmer Group.

In my humble opinion Shelly is one of the best industry speakers in the World by far!

Other newly announced speakers include:

Drew Baldwin, Founder, Tubefilter
Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, Lamar
Sheena Dougher, VP, Marketing Communications, Jack in the Box
Laylah Funk, Senior Copywriter & Creative Strategist, Adore Me
Kevin Gephart, Principal, OOHSalesFaster.com
Marcy Greenberger, Chief Investment Officer, UM Worldwide
Scott Harrison, Founder and CEO, charity:water
Lina Maggi, SVP of Partnerships, BCN Visuals
Seth Matlins, Managing Director, Forbes CMO Network
Kelly Metz, Chief Investment Officer, OMD USA
John Osborn, Director, AD Net Zero
Shelly Palmer, CEO, The Palmer Group; Professor, Advanced Media in Residence at S. I. Newhouse School of Public Communications, Syracuse University
Martin Porter, EVP, Head of OOH, dentsu
Tina Sharkey, Entrepreneur, Investor and Advisor
Marisa Thalberg, Chief Marketing and Communications Officer, United Parks and Resorts

Anna Bager, President and CEO of OAAA told us “We are thrilled to welcome such an esteemed group of leaders to our conference. Their diverse perspectives and innovative approaches will undoubtedly contribute to the success of this year’s event, further solidifying OAAA’s OOH Media Conference as an unparalleled platform for inspiration, education and high-level networking in our industry.”

They join notable speakers already announced (in no particular order) which include:-

Kate Scott-Dawkins, Global President Business Intelligence, GroupM
Will Flaherty, SVP of Growth, Ro
Eric Wei, Co-CEO, Karat Financial
Lisa Giacosa, Chief Investment Officer, Spark Foundry
Nik Sharma, CEO, Sharma Brands
Gary Kibel, Partner, Davis + Gilbert LLP
Jeremy Male, Chairman, CEO, OUTFRONT
Sean Reilly, President + CEO, Lamar Advertising
Scott Wells, CEO, Clear Channel Outdoor
Michael Provenzano, CEO + Co-Founder, Vistar Media
Dan Levi, EVP, CMO, Clear Channel Outdoor
Brian Rappaport, Founder + CEO, Quan Media Group
Artis Stevens, CEO at Big Brothers Big Sisters of America
Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
Nick Virginio, Senior Director, Marketing at nutribullet
Sarah Leidy Kelly, Director, Integrated Media at Olipop
Kaitlyn Wood, Director, Offline Marketing at Prizepicks
Janina Santillian, Director, Brand and Social Marketing at AdoreMe
Jeff Cole, Director at The Center for the Digital Future at USC Annenberg

The 2024 OAAA Media Conference is a must-attend event for the advertising and media industry. These respected leaders from across the advertising landscape, including brand marketers, agency decision-makers and OOH providers will share insights, strategies, and expertise, providing attendees with a unique opportunity to gain invaluable knowledge and stay at the forefront of the rapidly evolving world of out of home.

Registration can be found here..

Cynthia Beiler Joins Williamson & Associates To Launch Consulting Division

March 14th, 2024

Adrian J Cotterill, Editor-in-Chief

Williamson & Associates have formed a strategic partnership with Cynthia Beiler, a distinguished OOH Revenue Optimization Expert and ’23 Women to Watch in OOH’ nominee, who, in addition to offering Brokerage Services, will serve as the Managing Director of the new Williamson & Associates Consulting Division.

Bringing 15 years of experience in the OOH industry, Cynthis’s journey includes key leadership roles at Adams Outdoor Advertising, culminating in her position as Regional Vice President overseeing the Midwest markets. Her subsequent venture, Leveraged Mind Consulting, founded seven years ago, demonstrated her prowess in providing growth solutions to OOH operators, agencies, and tech companies. This wealth of experience, combined with her background in consulting for operational efficiency, finance, and marketing, positions her as an asset to Williamson & Associates and our clients.

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2024’s MarTech 50 Ranks @VIOOH As No. 2

March 14th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply side platform, announced this week that it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth.

BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. It celebrates the UK’s most innovative start-ups, scale-ups and established firms creating technology in the marketing and advertising industry.

Following the creation of a 102-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel and a public vote among readers of BusinessCloud.

The judging panel was comprised of:

  • Christopher Martin, Event Director, Marketing Technology Expo
  • Robin Langford, Editor, Performance Marketing World
  • Davina Lines, MD, eCommerce Club and Mixing Digital
  • Jonathan Symcox, Editor, BusinessCloud

Jean-Christophe Conti, Chief Executive Officer at VIOOH told us “It’s a testament to the hard work and dedication of our people that VIOOH has leapt to second position this year. To ensure we remain at the forefront of the evolving programmatic DOOH landscape, we’re looking to forge more partnerships with the right media owners globally, continuing our ongoing commitment of investing in market-leading technology and expanding our presence into new markets. The year ahead promises exciting developments for an industry that has successfully navigated its way to becoming a key component in every media plan”.

You can read more about MarTech 50 and this year’s winners here.

Cricket Australia Partners w/ @DaletTechnology

March 14th, 2024

Tristan Cotterill

Dalet, a leading technology and service provider for media-rich organizations, has announced that Cricket Australia has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of #AI to monetize their large historical archive. Cricket Australia is the national governing body for the game of cricket in Australia, responsible for curating and producing a growing range of cricket-related content. The move is part of their ongoing commitment to continue upgrading its media operations and providing a top-tier fan experience that truly resonates with cricket enthusiasts across the nation.

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