DailyDOOH

Outsmart, the UK trade body for the Out of Home advertising industry reports spending in 2024 has reached GBP 1bn, an increase of 12% compared to the same period last year.

Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend.

The figures, collated by PwC, highlight the strong growth in the overall OOH industry.

Justin Cochrane, Chair of Outsmart told us “2024 promises to be a great year for Out of Home, with solid investment from brands seeking real world strategies.”

Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.

To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media.

Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace.

According to Next Gen Media Co-Founder and Commercial Director, Guy Thurlow “We already work with a range of global and local brands looking to connect with young people across our network. Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility.”

Programmatic DOOH is of course experiencing significant growth within the programmatic landscape, as the medium provides marketers with the ability to leverage precise targeting and streamlined programmatic buying to deliver impactful ad formats.

Layla Soufi, Director of Supply Partnerships, Vistar Media UK told us “At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory. Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations,” said

Next-Gen Media connects brands with young people in a trusted media environment. Their national network of full-motion digital screens engages this notoriously hard-to-reach audience where they live and study.

By partnering with education and university accommodation providers, Next-Gen Media have developed a growing portfolio of more than 370+ screens in high footfall and dwell time areas.

Their network already achieves more than 850k daily impressions per campaign in more than 65 towns and cities across the UK.

Globally acclaimed digital analyst, author, and visionary Brian Solis will take the stage at #ISE2025 on Tuesday February 4, 2025 to present the Opening Keynote.

Known for his profound insights into the intersection of technology, business, and culture, we are told that Brian will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).

Brian is Head of Global Innovation at cloud-based platform ServiceNow, and was named a ‘Top AI Leader’ for 2024 by Rethink Retail, recognising him as a pioneer of AI integration.

He is also well-known as an author of over 60 industry-leading research publications and eight best-selling books exploring disruptive trends, corporate innovation, business transformation and consumer behaviour. His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.

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H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive renovation.

Hannah Townsend, Media Lead at H&M, said “The Stratford Bridge takeover is an exciting new site for H&M, bringing to life our wide range of products and delivering unparalleled visibility at a key retail destination in a fun and festive way. December is such a busy time for brands, so we knew we had to go big to announce our new store opening. Customers can look forward to new smart store services, including interactive fitting rooms, fitted with screens that recognise products, offer tailored styling tips, and let customers easily request different colours and sizes at the push of a button.”

The high-impact bridge takeover, created by Oliver Agency, highlights must-have products from H&M’s gift guide and captures the attention of shoppers as they approach one of the UK’s busiest retail hubs, delivering festive inspiration right at the point of purchase.

The store opening is H&M’s first of its kind in the UK and provides a significant evolution in customer experience and technology. It features enhanced omni-channel services, new smart store services, mobile checkouts for a seamless shopping experience, and interactive fitting rooms.

The Stratford Bridge Walkway is part of a broader campaign planned and booked by the7stars, where Out-of-Home is the hero channel. In addition to the Stratford Bridge, the campaign features on large-format and Digital OOH sites across key cities and retail hotspots nationwide. The media strategy focuses on a strong presence in November to capitalise on stock availability, and the critical Black Friday period.

Olivia Biddiss, Account Manager at the7stars, told us “H&M’s strategy this holiday season is all about standing out in a crowded landscape. By using a combination of unique cherry-picked premium OOH sites like Stratford Bridge, Old Street Roundabout, and the Trafford Arch in Manchester, and the ubiquity of Digital OOH screens, we’ve created a campaign that not only drives fame but ensures frequency of messaging across key cities. Collaborating with Sheerluxe has further enabled us to connect to our core audience of ‘fashion aspirers’ to spotlight H&M’s stylish gifting ideas this season.”

Beyond OOH, the campaign is amplified with paid display on Captify and a strategic partnership with online lifestyle magazine Sheerluxe, which showcases H&M’s hero products. In Ireland, OOH is reinforced by press insertions in premium fashion publications, including Tatler, Gloss, and The Image.

Uniguest Hub is described as a centralised, cloud-first digital engagement platform.

It’s a cloud-based platform that centralizes the storage, management, and delivery of digital engagement and communication content, unifying the distribution of campaigns, messaging, and communications across digital signage, IPTV, menu boards, meeting room signs, personal devices, and more.

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Ynvisible Interactive Inc. (TSX-V: YNV, FSE: 1XNA, OTCQB: YNVYF), a leading provider of printed e-paper display products, has announced a collaboration with Waypoint Transit Solutions, a US-based company focused on bringing cost-effective, real-time, physical transit information signs to cities and agencies that could not previously afford such infrastructure.

Together, Ynvisible and Waypoint intend to bring to market innovative transit information solutions, by introducing cost-effective e-paper display signage to bus stations.

The collaboration between Ynvisible and Waypoint focuses on enhancing the commuter experience by delivering real-time updates on arrival and departure times, and other essential transit information. Ynvisible’s energy-efficient, reflective e-paper technology stands out for its low-power consumption and excellent readability in various lighting conditions, making it an ideal solution for sustainable, user-friendly, easy-to-maintain signage solutions.
Waypoint has placed an order for a limited quantity of customized Ynvisible’s e-paper displays, for testing and validation, and is looking to potentially order quantities of more than 20.000 units when the product is fully ready to be placed in the market.

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JCDecaux is launching a new and exclusive advertising opportunity on Melbourne’s E-class trams, offering brands the city’s largest moving Out-of-Home canvas and vehicle wrap in Australia.

As part of its new operator contract for Yarra Trams, Yarra Journey Makers* is making advertising available on E-Class trams for the first time. Additionally, up to 30 percent of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio and offering brands more reach, visibility and audience engagement.

Ben White, General Manager – Transit, JCDecaux, told us “The JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne’s busiest areas. Its 100 percent exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas. The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers.”

At 33.5m x 3.65m, the JCDecaux ULTRATRAM is the largest and longest vehicle on Melbourne’s roads.

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Grocery TV, a leading in-store retail media platform, has announced a new partnership with Redner’s Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware.

“We’re always looking for ways to improve our stores and better serve our customers,” said Gary Redner, COO at Redner’s Markets. “Partnering with Grocery TV allows us to modernize our stores and highlight the broad range of services that our customers can access.”

Redner’s will leverage Grocery TV’s in-house technology stack to power screens at the entrance and front end, creating a seamless customer experience across key touchpoints in their stores. Through Grocery TV’s Content Management System, Redner’s will deliver relevant content to shoppers, including promotions for services like Redner’s Ready, an online ordering and curbside pickup option, and HealthCents, a nutrition program led by Redner’s Corporate Dietitian, Meredith McGrath.

By joining Grocery TV’s national in-store retail media network, Redner’s will also generate incremental revenue through brand advertising that runs alongside their retail content.

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Highlander Partners, L.P., a Dallas-based private investment firm, announced the sale of its portfolio company, McIntosh Group to Bose Corporation.

McIntosh Group

McIntosh, headquartered in Binghamton, New York, was founded in 1949, while Sonus faber, founded in 1983, is headquartered in Vicenza, Italy. The transaction was consummated on November 15, 2024.

The McIntosh Group has been a global leader in high-end audio equipment for decades and today manufactures the world’s finest amplifiers, speakers, turntables and other audio products under several renowned brands that include McIntosh, Sonus faber and Sumiko Phono Cartridges. They are driven by their dedication to quality performance, sophisticated technology, refined design, and artisan manufacturing, and that’s resulted in delivering products known for incomparable design, product quality and consumer experiences.

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