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Friday, September 20th, 2024
Adrian J Cotterill, Editor-in-Chief
JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners. Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen. Running from September 17th […]
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Wednesday, September 18th, 2024
Adrian J Cotterill, Editor-in-Chief
The Out of Home Advertising Association of America (OAAA) has announced that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture attention, engage audiences, and push the boundaries […]
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Wednesday, September 18th, 2024
Adrian J Cotterill, Editor-in-Chief
In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]
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Tuesday, September 17th, 2024
Adrian J Cotterill, Editor-in-Chief
Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region. “Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer […]
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Monday, September 16th, 2024
Adrian J Cotterill, Editor-in-Chief
Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024. COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of […]
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Sunday, September 15th, 2024
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]
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Friday, September 13th, 2024
Guest Contributor, Mark Boidman
Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer. This charitable non-profit advertising initiative is a highlight of this October’s Out of Home New York. Roadblock Cancer Details: Purpose: […]
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Friday, September 13th, 2024
Tristan Cotterill
Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]
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Wednesday, September 11th, 2024
Adrian J Cotterill, Editor-in-Chief
This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial intelligence. Mark Veenman COO, CS Digital Media told us […]
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Wednesday, September 11th, 2024
Adrian J Cotterill, Editor-in-Chief
In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]
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