DailyDOOH

Gail Chiasson, North American Editor

Four Winds Interactive, Denver, Colorado, has launched of a new brand and website designed to showcase the latest developments in visual communications.

The rebrand was managed in-house by FWI’s creative services team headed by Chris Taylor, the creative director who joined FWi last April.

“When I joined the company, I saw how advanced its software solutions were really different and progressive and ahead, but I felt that what the branding showed was not consistent with that,” says Taylor. “I felt that we should be showing clients that they are empowered by technology.

“For the logo, we kept the legacy colour green but added two complimentary colours, overlaying them to represent interactivity. The font chosen was to be simple and timeless.”

The new rebranding is being used on all stationery, email template and new site, and will soon be on FWi’s web banners.

“Since this has been done, it really makes everyone in the company feel good,” says David Levin, FWI president and CEO. “It’s invigorating, and captures both the maturity and sophistication of the company.”

Both the website and the new brand reflect FWI’s market positioning for enterprise visual communications. ‘Visual communications’ refers to the use of an enterprise software platform, like FWI, to control all messaging being displayed to an organization’s audiences. Due to continued advances in display hardware and content management software, organizations are able to produce highly impactful messaging across the full array of display technologies now available – from the largest video wall screens to the smallest personal devices.

The new site features both tools and examples of how interactive and dynamic display technologies are re-shaping how organizations communicate.

“Communicating to audiences in the traditional way just won’t cut it in today’s information-overload environment,” says Levin. “People’s attention spans have actually gotten dramatically shorter in the past decade. Some studies suggest it’s dropped to just 8 seconds for any given topic. Companies need to re-think how they can reach their audiences through highly engaging, visual media. Visual communications does that.”

The key to leveraging the transformation to visual communications is selecting a software solution with the capability to manage multiple messages on multiple devices – from digital signs, to desktops and personal devices – in a straightforward way. The Four Winds Interactive website describes how that can be done, and provides tutorials, graphic examples and case studies to help companies determine the best strategy for their organization.

“The cliché that a picture is worth 1,000 words is even more true today,” says Levin. “We can absorb information from a photo or dynamic graphic much more readily than from a printed page. Visual communications enables companies to put their important messages in front of their audiences wherever they are—gorgeous graphics welcoming visitors in a lobby, key company metrics on a sales floor, company announcements in a break room, restaurant reservation kiosks on a cruise ship, retail promotions in a grocery store or mall, directions pushed to a smart phone inside a medical facility…anywhere there is a screen, impactful messages can be shown.”

The new website and branding reflect the company’s push to educate organizations about the visual communications revolution.

“Our software solutions are progressive and state-of-the-art; we wanted our new website and brand to represent these traits,” say Taylor. “The new logo, design elements and imagery are now consistent with our enterprise product offerings.”

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This entry was posted on Thursday, September 18th, 2014 at 09:00 @417 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.