Wuxi Inter IKEA Uses Daktronics LED Technology, Freeform Elements
Gail Chiasson, North American Editor
Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, recently installed a large video display and covered a three-story glass elevator shaft with freeform LED elements from Daktronics of Brookings, South Dakota.
“Daktronics provides state-of-the-art LED technology with its quality assured, both in use and installation,” says Magnus d’Oldenburg, senior property director for Inter Ikea Center China Ltd. “Our new huge screen makes an unforgettable impression.”
The freeform installation covers three sides of the elevator with Daktronics ProPixel freeform elements on 50 millimeter line spacing. The back section measures 15.46 meters high by 7.6 meters wide and each side section measures 15.46 meters high by 2.6 meters wide. The store can now provide relevant, timely advertising and messaging to shoppers in a space that is commonly used for static signage.
The main video display measures 9.8 meters high by 6 meters wide and features 10 millimeter line spacing of Surface-Mount Device LEDs. SMD displays allow for tighter LED spacing to provide crisp, clear imagery and video with exceptional contrast and wide angle visibility.
“The Inter IKEA Center Group selected Daktronics out of the field of vendors to provide LED video displays for its Wuxi Livet Shopping Center,” says Jon Minor, China sales and marketing director. “We understood that they were interested in providing very special display systems to helps differentiate their facility in the Chinese market. By reviewing the interior design and visiting with the designers on the project, we created special designs to give them artistic displays that would provide revenue-generating opportunities for the venue.”
The new displays will help create a pleasant atmosphere in the shopping center with ambient lighting while also providing additional pertinent information.
Follow DailyDOOH