C40 & @CCOutdoorNA Climate Change Awareness
Gail Chiasson, North American Editor
Coinciding with Tuesday, Sept. 23’s day of the 2014 UN Climate Change Summit, Clear Channel Outdoor launched an outdoor campaign with climate leadership group C40 Cities to raise awareness of the role of cities in combatting climate change.
Clear Channel Outdoor’s William Eccleshare
The ads, connecting citizens to the work of C40, are displayed on Clear Channel Outdoor’s flagship inventory in Times Square during the UN Climate Change Summit, with Clear Channel Outdoor donating the space.
By showing the campaign in one of the world’s most famous symbols of urban and commercial vitality, both organizations are demonstrating their commitment to connecting with urban citizens.
This is a thought-provoking and impactful campaign, and the result of a global NGO and global commercial enterprise coming together to show citizens that ensuring cities are sustainable is pivotal to combating climate change.
Clear Channel Outdoor’s William Eccleshare and Barcelona’s Manel Sanromà
William Eccleshare, CEO of Clear Channel Outdoor, launched the campaign yesterday in Times Square alongside Manel Sanromà, chief information officer of Barcelona City Council, which is a leading C40 city.
The C40 campaign is displayed on Clear Channel’s Spectacolor sign located above the Times Square McDonald’s.
C40, established in 2005, is a global network representing more than 500 million people in 69 engaged megacities, committed to reducing their greenhouse gas emissions and increasing climate resilience through the implementation of measurable, replicable and sustainable climate-related policies locally, which address climate change globally.
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