Clear Channel Spectacolor Joins Producing Team of ‘Sideshow’ On Broadway
Gail Chiasson, North American Editor
Clear Channel Spectacolor, the New York-based spectacular sign display company and a brand division of Clear Channel Outdoor has announced that it has joined the producing team of the upcoming Broadway production of Side Show.
This marks the first time the outdoor advertising powerhouse has produced a theatrical venture, and the deal represents an expansion of Spectacolor’s business interests within the Times Square community where its spectacular traditional and digital displays provide high impact impressions for national and international brands.
Spectacolor works closely with the advertising community to create innovative custom experiential marketing programs for brands, often tapping into the creative and artistic talent on Broadway, and joining the producing team of Side Show furthers its relationships within the artistic community and opens new doors to unique brand sponsorship opportunities for its partners.
Clear Channel Spectacolor joins producers Darren Bagert, Martin Massman, Jayne Baron Sherman, Universal Stage Productions, Joan Raffe & Jhett Tolentino, Joined At The Hip, ShadowCatcher Entertainment, Michael Kaiser, Catherine & Fred Adler, Jim Kierstead, Marc Levine, Seaview Productions, Pretty Little Freaks, Matthew Masten, and Jujamcyn Theaters in association with the John F. Kennedy Center for the Performing Arts and La Jolla Playhouse.
Directed by Academy Award winner Bill Condon (Chicago, Dreamgirls, Twilight: Breaking Dawn Parts 1 and 2, Gods and Monsters) making his Broadway directorial debut, this entirely reimagined production of Side Show will begin preview performances on Broadway Tuesday, October 28 with an official Opening Night on Monday, November 17.
“Clear Channel Spectacolor is deeply connected to the Broadway community and we are excited to expand our support to ‘The Great White Way’ with this innovative partnership promoting a great musical that deserves to be cherished as a classic,” says Harry Coghlan, president, Clear Channel Outdoor New York. “Spectacolor has served as a producing partner of the popular Tony Awards simulcast for the past 6 years, and our media resources in Times Square are crucial to driving attendance to the theaters. Through programs like the Tony Awards simulcast and this partnership in Side Show, we not only help support Broadway’s finest artistic productions, but also cultivate opportunities for one-of-a-kind sponsorship opportunities for our advertisers.”
“Clear Channel Spectacolor is a major innovator in the way the world views media,” says Darren Bagert, lead producer of Side Show. “As a true producing partner on Side Show, Clear Channel is showing the world yet again, they can be innovative in the way we market great theater on Broadway. I am proud their first theatrical venture is SIDE SHOW, which will touch the hearts of many more theatergoers because of their significant involvement.”
David Grabert, CCOutdoor’s senior vice-president, marketing and communications, says that actors from the show will likely be seen on the Spectacolor boards at times, although, at the moment, there are no plans to show actual scenes from the show.
“And while Spectacolor boards in Times Square will play a major role, there is a possibility that something will appear on Spectacolor boards on other major cities to interest viewers to come to New York during theatre season,” says Grabert.
Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, Clear Channel Spectacolor’s inventory includes: spectacular billboards, time-based video screens, wallscapes, sky murals, unique ad panels and experiential marketing events. In-house creative services and start-to-finish project management assist marketers in producing high-impact executions for a growing on-the-go audience. Spectacolor was established in 1976.
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