Lamar Advertising Company (Nasdaq: LAMR) and Guthrie Green are bringing Tulsa’s first-ever photo-interactive digital billboard campaign to life.
Tulsa residents who visit Guthrie Green, an urban park and entertainment space in the heart of Tulsa’s Brady Arts District, will have the chance to be seen on a digital billboard, thanks to a new campaign combining digital out-of-home and social media.
As part of an ongoing campaign, those who visit Guthrie Green can share their photos from the park on Facebook, Instagram and Twitter using the hashtag #GuthrieGreen.
Selected photos chosen by Guthrie Green will rotate on Lamar’s digital billboards in the downtown and midtown area.
“The #GuthrieGreen campaign is Tulsa’s first-ever photo-interactive digital billboard campaign,” said Ian Gollahon, Account Executive at Lamar Advertising of Tulsa. “We took the interaction that was already taking place on Guthrie Green’s social media sites and extended it to thousands of commuters every day. It’s an entirely new thing in Tulsa and we’ve seen a huge response from it.”
The digital campaign will run through October 10, 2014. Lamar Advertising Company has more than 20 digital billboards in the Tulsa market.
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