Amy Kelly & James Sprayberry Join Creative Realities
Creative Realities, LLC (OTCQB: CREX) this week announced two executive appointments as the Company continues to enhance its infrastructure and management team, following its successful merger with Wireless Ronin Technologies.
- Amy Kelly has joined Creative Realities as its Solutions Architect. In her new role, Amy will be responsible for leading clients through the unique marketing technology consulting and design processes to arrange the best combination of technologies that improve the consumer shopping experience. Prior to joining Creative Realities, Amy held various senior marketing positions with Kinetic Worldwide, an award-winning WPP global outdoor media agency. Her most recent position included Marketing Manager UK, where she was responsible for managing the development of integrated print and digital marketing campaigns for a number of world-renowned brands and global corporations. Amy led her UK team in the development of omni-channel digital marketing plans, which included content, email, e-books, video and social, while also driving focused e-commerce and SEO optimization programs. She was particularly focused on understanding how brands can connect with people’s lifestyles and the environments they engage with. Prior to her role in the UK, Amy previously served as Marketing Manager US, where her primary focus was on integrated marketing communications, corporate rebranding and public relations. She began her career as a Consumer Products Market Analyst with L’Oreal, one of the world’s leading beauty companies. While with L’Oreal, she conducted a series of studies and focus groups, taking into account advertising, marketing and public relations campaigns, to identify triggers that drive consumer purchasing behaviors and influence brands and experiences.
- James Sprayberry has joined Creative Realities as its new Director of Network Operations. In this role, James will lead the organization’s operations team with an emphasis on ensuring successful marketing technology deployments. His particular focus will be to enhance the Company’s processes to deliver better customer engagements, and this includes overseeing back-end structure and processes, supply chain relationships and customer-driven efficiency initiatives. James comes to Creative Realities after a close to 20-year career in operations, most recently serving as General Manager with AVI-SPL, a leading video communications provider. In this role, James was responsible for expanding the organization’s services to the New Jersey market and led corporate branding initiatives throughout the North East region. He was also responsible for all supply chain relationships, warehouse, inventory and sales engineering personnel and developing new operational structures to drive financial performance. Prior to AVI-SPL, James served as Vice President, Operations with Verrex Corporation, a global conferencing and communications solutions provider supporting Fortune 100 firms. In this role, he led the Company’s national and global operations expansion, while overseeing supply chain logistics, vendor relationships, and both inventory and facility management. He has also held other managerial roles with AVA, Ritz Carlton Bachelors Gulch and Visual Innovations, among others.
Paul Price, Chief Executive Officer of Creative Realities told us “We couldn’t be happier with the addition of both Amy and James to the Creative Realities family. They each have proven track records and exemplary skill sets that will strengthen our offering, both on the back-end with operational support and technology and on the front-end, as we build out our customer-facing solutions. Brands and consumers are interacting today like never before and technology sits in the middle of all of it. With James, we have a proven operator who understands what marketing technologies are capable of and how they interact. And, with Amy, we have an asset who has spent her entire career understanding what drives consumer behavior and how best to develop and drive integrated marketing programs to influence purchases for brands and companies. I would like to welcome them both to our Company and truly believe our clients will ultimately be the ones who benefit most, as we continue to build our solutions portfolio which leverages marketing technologies to improve customer experiences.”
About Creative Realities
Creative Realities helps retailers and brands use the latest technologies to improve the shopping experience. Founded 16 years ago, the firm’s evolving client base has led to recognized leadership in marketing technology, consulting, design, and deployment. The firm has worked with brands such as Footlocker, Bank of America, Calvin Klein, Macy’s, Sunglass Hut, Under Armour and 7-Eleven, among other Global Fortune 500 companies, to design, build and manage marketing technology-based experiences that drive business results.
October 3rd, 2014 at 18:05 @795
With every addition at the top comes more cuts at the bottom. Systems Engineer Michael Smith, Senior Fabricator William Raimondi, Project Coordinator Chelsea Rogelle and IT Director David Torres were all let go from their positions.
One might ask, with all this senior leadership, is Creative Realities / Ronin no longer an integrator and more of a consultancy house? They have no more staff that are capable of up-keeping the systems that are being deployed.
October 8th, 2014 at 20:06 @879
So with the new merger, we have version 2.0 of what Ronin went through in 2005-06 when influxed with cash. Bring on more VP’s and more directors. Let go or ignore the people who actually do work.
Recipe for success.