DailyDOOH

Gail Chiasson, North American Editor

It’s not often that a company’s management tells us that they like the size they are and don’t really have ambitions to get a lot bigger or expand beyond current borders, but that’s the case with AlivePromo, located in Minneapolis, Minnesota.

“We’re growing, but we keep a close watch and a focus for our clients,” says Sam Rogers, founder and majority owner of the 15-year-old company. Being huge isn’t something he aspires to for his company.

AlivePromo was founded from over 20 years of sales promotion and fulfillment experience through sister company Promotion Resource Alliance.

While AlivePromo has a wide range of clients across the U.S. – “thousands of screens”, claims Rogers – in everything from menu boards to video walls, the company’s strength lies in its wayfinding directories.

“We are known particularly for integrating digital signage into architecture, in both new and older, historical buildings,” says Rogers, whose clients range across a wide range of sectors, mainly corporate as well as hospitals, government and military. He speaks on that integration of digital signage into architecture, appearing, eg., last Spring on the Greater MSP Business show.

An example of this can be seen in the massive, spawling office building at 1500 Spring Garden in Philadelphia, near the outer ring of the city centre.

The building is busy and houses an energetic group of companies that were looking for ways to always be inspired.

The owners of the building challenged AlivePromo to design and integrate the latest display technology into the space to create a new vibe to inspire tenants and visitors.

The results: Interactive directories are located at all the entrances. Digital floor signs are on every floor to greet tenants and visitors as they walk out of an elevator. The grand feature is a full LED wall, 10’ x 10’, using tile technology lays flat against the wall like a poster. The digital content on the LED wall brings the space to life with bright and dynamic elements.

All the digital features are managed via AlivePromo’s web-based content management system, AlivePulse. Building management can change tenants, images, messaging and more with AlivePulse. It’s AlivePromo’s latest example of whole building integration.

Another example of integration in a historical building was with First National Bank, St. Paul, Minnesota. AlivePromo coordinated fixture design and fabrication, equipment procurement, electrical, networking, interactive content creative and programming, and installation. The results are signature directories in the iconic, art-deco-style First National Bank building.

On the street level, directories in stand-alone, stainless steel kiosks await visitors as they enter the building. Live news, traffic and weather keep them informed. Touching the directory section allows them to search for listings and view tenant information. Touching a map button expands the building map to full screen, allowing them to get their bearings and find the way to their destination.

In the skyway, side-by-side 46” screens, in floor to ceiling, stainless steel fixtures await commuters. In addition to the building map, a visitor has the option of viewing a map of the entire St. Paul skyway system. AlivePromo’s AlivePulse web-based Directory Management solution allows property management to edit tenant listings immediately, while allowing each tenant to upkeep their own information, including employee bios and pictures. Ongoing creative, scheduling, monitoring and maintenance are performed by AlivePromo.

“We have some advertising clients, but most of our clients are corporate,” says Rogers.

The privately-owned company has its own content management software, AlivePulse. (Its AlivePulse II and AliveExchange are variations.) It offers a full turn-key operation with the assistance of various partners. Among these are Brookview Technologies and the Visualplanet touchfoil.

“We aren’t the typical signage company,” says Rogers. “We are more into individual projects.”

This entry was posted on Thursday, October 9th, 2014 at 10:00 @458 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.