Stand Up To Cancer Promoted by @BrightmoveMedia
BrightMove Media is working with Stand Up To Cancer, the joint national fundraising campaign from Cancer Research UK and Channel 4, to broadcast advertising ahead of and during its live show hosted by Davina McCall, Alan Carr and Dr. Christian Jessen.
The Stand Up To Cancer live show will air on Channel 4 on October 17th at 7pm. BrightMove Media’s digital taxi top screens will combine real-time adverts and geographical spread to tempt Londoners on the move to tune into the live show and raise money.
Piers Mummery, CEO of BrightMove Media said, “We are delighted to be driving awareness to Friday’s all important live Stand Up To Cancer show on Channel 4 which will raise much needed funds for Cancer Research UK. With a rapidly extending fleet, our screens allow dynamic brands and causes to be highly visible to targeted audiences on the move. With more screens on the way, we have an exciting journey ahead of us.”
Claire Rowney, Director of Stand Up To Cancer UK said, “BrightMove Media’s digital screens are a great addition to our advertising mix and will reach a huge audience across London in a fun and innovative way.
“The Live TV show is the epic conclusion of our campaign activity and we want to make sure as many people get involved as possible to help us raise vital funds that will help get new and improved cancer treatments to patients faster and save more lives .”
BrightMove’s London taxi network is currently being extended to 400 digital screens across 200 premium taxis
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