Russ Curry, Ministry of New Media
Exterion Media’s (new) CEO Shaun Gregory has come from a Telecommunications background, – he ended The DailyDOOH Media Summit 2014 as Global Advertising Director, Telefonica BUT will keynote The DailyDOOH Media Summit 2015 (May 19, 2015) with his Exterion Media hat on, Ed, outlined the rapid development of mobile advertising and the role that Telcos see themselves playing (as technology providers) a bigger role in the overall advertising ecosystem.
Shaun explained that he was attracted to the Out of Home Industry (he is on the board of Ocean Outdoor) because of its growth potential, because, we quote “OOH is influential in the media mix; social, mobile and beyond is a huge opportunity and the shift from static to interactive is exciting”.
He made a plea for Mobile and the OOH Industry to work together – “Why should we give money to Google, Twitter and Facebook?” he said.
“The consumer is surrounded by screens of all sizes and in various contexts – Out of Home should be the common factor that binds a campaign together”.
He ended on a passionate note, saying of his new industry, “It’s not ‘Out of Home, its consumer engagement, it’s consumers on the move – it is the only media that can pull all of the different screens together!”.
Shaun has a broad range of experience having worked in the UK media industry across newspapers, television, radio, magazines, digital and mobile for over 20 years. Prior to joining Telefonica Shaun was Chief Executive at Blyk, New Media Director at The Telegraph Media Group as well as a Board Director for Emap where he stayed for 11 years.
He’s helped transform newspapers into digital media companies, developed some of the UK’s most innovative media brands, including Kiss, Magic and Kerrang, and launched the world’s first advertiser funded mobile network. He has since been the first Executive in the UK to launch a successful opt-in strategy out of an established operator.
He is an advocate of new media and firmly believes that mobile, personalisation and ultimately data will transform the advertising sector, both in the UK and globally. He was described by Campaign Magazine as ‘a leading authority on personalisation‘ and was listed in the top 50 most influential people in Media by New Media Age.
Shaun will NEXT speak at The DailyDOOH Investor Conference in New York on Wednesday October 22, 2014 on the subject of It’s Not OOH Anymore
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