Astral Out-of-Home To Install Digital Faces In Toronto Transit Shelters
Gail Chiasson, North American Editor
Astral Out-of-Home, a division of Bell Media, has announced the exclusive deployment of 40 digital transit shelters in Toronto by December, 2014.
The launch of this new street furniture product is the first of its kind in downtown Toronto. Equipped with 84” LCD screens, Toronto’s transit shelters is believed to be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD.
“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” says Luc Quétel, president, Astral Out-of-Home. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”
Designed by Kramer Design Associates, Toronto, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home’s state-of-the-art broadcast control center.
The 40 faces will initially be installed and fully operational just in time for the holiday season, the advertising community’s busiest time of year. Plans to expand the network will continue throughout the year.
“Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers,” says Jordana Fatsis, vice-president sales, Astral Out-of-Home. “We are doing just that by adding these digital faces in the transit shelters of Canada’s largest market.”
As a partner of the City of Toronto, Astral Out-of-Home operates the city’s street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across the City of Toronto.
Astral Out-of-Home offers more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. With the addition of the new Digital Transit Shelters in Toronto, Astral Out-of-Home will offer more than 300 digital faces of various formats strategically located in those four provinces, including 73 large-format digital billboards.
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