Gail Chiasson, North American Editor
At DSE One during New York Digital Signage Week, the afternoon started off with a panel discussion, and particularly interesting were the comments of Michael Schneider, AV technical strategist with ESI Design, New York, on ideas that an architect might say when asked to put in digital displays.
“It means programming the space,” said Schneider. “You have to consider how to communicate in the space that exists. Then how do you make the project define the space. How will it be used.”
Schneider said that this means putting technology in a physical space and how to leverage that technology to reflect the space. Is it for a library, a store, a museum?
Schneider likes to consider the space itself first, and then consider all the lighting details – what’s available and what’s needed, before considering the content.
“The content is there to noticed, and the lighting is very important,” he said. “The lighting defines the architecture, and may reflect need for a higher resolution of the content or more intensity of colour.”
Schneider also emphasized the need for updating or changing content.
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