Gail Chiasson, North American Editor
Astral Out-of-Home has chosen Montreal-based Ayuda Media Systems’ Splash digital signage software CMS and player to manage the content, playback, and reporting of ALL its digital assets in Canada.
Astral-Out-of-Home, a division of Bell Media, is one of Canada’s largest and most recognized OOH operators whose traditional and digital media assets reach millions of Canadians in several major Canadian cities.
Demonstrating how smooth and effortless the transition has been, in just one month Astral Out-of-Home has already implemented Ayuda’s Splash player on many of its high profile digital billboards in most major Canadian DMAs including Montreal, Vancouver, Calgary, and Edmonton. The rollout will continue quickly to all of Astral Out-of-Home’s digital assets in additional prime locations within Toronto, Montreal, and Quebec City on digital billboards, airports, and downtown street furniture and digital columns.
“At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising,” says Benjamin Mathieu, director, business development, transport, and technologies, Astral Out-of-Home. “Our partnership with Ayuda Media Systems solidifies that position. Ayuda Media Systems’ Splash digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards.”
“This is a signature win for Ayuda,” says Daniel Fleischer, Ayuda’s vice-president of global business development. “Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honour to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal.
“A premiere company like Astral Out-of-Home commands excellence from all its partners, and choosing Ayuda is an honour that could only be bestowed upon a best-in-class digital signage software vendor.”
Andreas Soupliotis, Ayuda’s CEO, says, “Ayuda is delighted to be powering some of the most prestigious, high-traffic, digital locations across Canada. The deployment continues to proceed smoothly, and everything about the project just works. We’re looking forward to assisting Astral Out-of-Home as they continue to rapidly enlarge their digital footprint to major Canadian markets.”
Ayuda Media Systems has been providing the DOOH industry with the world’s most sophisticated media management platform for over 11 years. As the developers of The Ayuda Platform (which notably includes the trademarked services Juice, Splash, BMS, Zest Rewind, Cerebro, and Nirvana), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 1.2 Million advertising faces globally.
Astral Out-of-Home is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia.
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