#Movember Hello Girls @MovemberUK @Outdoor_plus
Outdoor Plus is running a campaign for Movember across its digital screens in London, including Vauxhall Cross (shown below).
![Movember Hello Girls Vauxhall Bondway[2][3][2][2] copy[2]](http://www.dailydooh.com/wp-content/uploads/2014/10/Movember-Hello-Girls-Vauxhall-Bondway2322-copy2.jpg)
The eye-catching creative features writer Jack Dyson, who was himself diagnosed with testicular cancer, raising awareness for Movember.
Jack Dyson said: “It’s really exciting to see what started out as an idea between two friends blown up to such magnificent proportions. The screens are amazing. They said I was big but I didn’t quite appreciate that till now.”
Experiencing first hand the worry and fear that comes with being diagnosed and going through the process of surgery, Jack decided to do something for men’s health and signed up for Movember. His friends challenged him to re-create the famous Burt Reynolds iconic nude rug shot if he raised more than GBP 1,000. Jack quickly surpassed this target and so had to pull off this hairy homage to the great man. With the help of a few willing (and close) mates, he made this epic photo happen – and to make even more out of this furry fabrication (that’s not all Jack’s chest hair), Jack posted a print of the photo to everyone who donated GBP 10 to him.
Grant Branfoot, sales director at Outdoor Plus, said: “We’re proud to be supporting Movember and raising awareness for such a great cause. Running on two of our premium digital screens at Euston Road Underpass and Vauxhall Cross, the eye-catching creative should create a talking point, making men more vigilant about this important aspect of their health.”
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