Griff Rhys Jones, @ExterionMediaUK & Westfield Pod
Exterion Media has joined forces with Griff Rhys Jones and Game of Thrones star Owen Teale to promote the Dylan Thomas in Fitzrovia festival celebrating the 100th anniversary of Thomas’ birth.
Advertisements showcasing the festival’s highlight event, a performance of Under Milk Wood starring Owen Teale are currently on display on Exterion Media’s LCD pods at Westfield London and on the ‘North Star’ HD LED screen at the gateway to Westfield Stratford.
The Dylan Thomas in Fitzrovia festival is a brand new festival for London. Fitzrovia is an area which played an important part in Thomas’ life and career, and the festival is bringing a huge variety of arts and entertainment to the Capital. Teale’s performance is his only date in Central London and is part of a week of festivities taking place.
Festival patron Griff Rhys Jones, commented, “This is a new festival for London and we want to raise awareness of the performances and activities on offer. We all know that London is one of the busiest cities in the world, and the arts represent a very crowded space. With the help of Exterion Media we are able to cut through some of that noise and engage with a young, urban, highly connected audience.”
Jason Cotterrell, Managing Director, Exterion Media added, “Westfield is an ideal location for showcasing this event given its unique quality as a ‘platform for fame’, giving brands unparalleled access to the right audience, in the right environment, at the right time. At Westfield, consumers are relaxed, enjoying themselves and in the mindset of spending money. We strive to connect brands with the right audience and are delighted to help Griff and the festival with their aim of bringing the works of Dylan Thomas to as many Londoners as possible.”
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