The hope was that Apple would have approved this app from Show+Tell in time for New York Digital Signage Week but alas, ‘approval’ was a few days late…
Anyway, Show+Tell have now been able to officially announce ‘Retina Calc‘, a large format video display design app.
Retina Calc helps retail, architectural and environmental designers better understand the relationship between viewing distance, pixel pitch, and perceived image quality.
The term ‘Retina Display’ was coined by Apple to describe a screen with a resolution high enough that the average eye cannot see the individual dots which make up the image. The calculation is a combination of pixel pitch (the closeness of the pixels which make the image) and distance of the viewer from the display – see also the video here ‘Megapixels Are Boring. Let’s Talk Gigapixels‘ by Bob Rushby, Ed
Specifically, this calculator (app) will help you determine the best viewing distance for a given pixel pitch, or conversely, the best pixel pitch for a given viewing distance.
With Retina Calc, you can also calculate:
- Minimum Character Height for a given viewing distance
- Enter a height and width and determine an overall screen resolution for a given pixel pitch display
- Better understand other frequently asked questions when designing digital displays
A ‘calculator’ such as this is long overdue and this app is well worth an #AVTweeps download!
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