Adrian J Cotterill, Editor-in-Chief
AB “Citadele” bankas in Lithuania is the first financial organisation in the region to deploy Samsung’s Smart Signage platform (SSP) powered by Signagelive’s SoC software.
The bank is using digital signage to enhance existing promotional activities by displaying eye-catching, high resolution content in client waiting areas to promote new products and services to B2B customers.
The Smart Signage Platform has been supplied and installed by Hansab, a leading provider of innovative technology solutions to banking, retail, public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region.
We are told that AB “Citadele” bankas in Lithuania selected the Samsung Smart Signage Platform as the preferred solution, not only because of its user friendly qualities but also because it offered significant cost savings.
The cloud-based digital signage network has enabled the bank to run a countrywide digital signage network that can be managed from a centralised point. The installation comprises 6 x 40” LED displays, installed in client waiting areas in ALL branches, and 2 x 48” high brightness, street facing displays to communicate with the general public. AB “Citadele” bankas now welcomes its customers with dynamically updated content that can be shared across all branches or targeted for specific locations, depending on requirements.
The new network has been well accepted by the bank; the Head of Marketing & PR department Rita Simanavičiūtė from AB “Citadele” bankas explains; ”The system is really user friendly and the management dashboard is intuitive, requiring no technical expertise. The automated turn on and off facility is particularly useful for scheduling content and saves us a great deal of time.”
Dovydas Stukas, Hansab Sales Manager told us “Fast deployment and reduced costs were key to the success of this project and the Samsung SSP, powered by Signagelive delivered just that. The bank’s marcomms staff are able manipulate all content (created by an external design agency) themselves using Signagelive’s sophisticated management tools, which include a number of advanced features including layering and multi-zone capabilities.”
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