Gail Chiasson, North American Editor
Croatian digital signage network, Go2Digital LLC, headquartered in Zagreb, has selected BroadSign International LLC’s cloud-based digital signage software to power its screens in shopping malls – the first network of its kind in the country.
The initial deployment consists of 50 double-sided totems with 65” screens across the top 17 malls in Croatia. Reaching over 2.2 million unique visitors each month, Go2Digital’s network has more viewers than the nation’s leading online portal and most-watched TV channel.
“BroadSign’s focus on ad-based DOOH networks and great references are what initially drew Go2Digital to its platform,” says Edin Pasalic, CEO and Co-Founder at Go2Digital. “Now that we’ve completed deployment, BroadSign’s automation allows us to minimize operating costs by maintaining a large network with one employee and to maximize advertising opportunities by using criteria to quickly target campaigns to specific screens.”
Running an ad-based model, Go2Digital accommodates the short shopping mall dwell time with 90-second loops divided into 15-second slots. Advertisers like Samsung, Unilever and Croatia’s leading telecommunications provider, Hrvatski Telekom, target specific audiences at certain times of the day through unique and interactive campaigns that complement or serve as a substitute to national TV and online outlets.
“The BroadSign platform is a robust and reliable means for enterprise networks to push the envelope when it comes to widespread advertising campaigns that rely on hyperlocal targeting,” says Skip Beloff, vice-president of sales at BroadSign. “Go2Digital understands the Croatian market and we look forward to enabling its establishment of the largest national DOOH network as it expands into additional shopping malls and verticals.”
Go2Digital plans on bringing screens into supermarkets, transit venues and city networks, with a goal of 500 screens throughout Croatia in the near future.
“We are following in the footsteps of major global network operators in terms of our regional strategy, verticals and of course, selecting the industry standard for software,” says Pasalic.
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