Prospective Students Share #HeadedtoORU via/ @LamarDigital
Gail Chiasson, North American Editor
Oral Roberts University, Tulsa, Oklahome, is taking an innovative approach to engage prospective students through a new photo-interactive digital billboard campaign.
The campaign, which promotes the university’s bi-annual College Weekend, is placing the spotlight on high school students.
“We wanted to create a unique outlet to engage with prospective students as they share their excitement about attending ORU,” says Jeremy Burton, ORU executive director for university relations and communications. “We are excited for the opportunity to partner with Lamar Advertising as we merge traditional billboard technology and social media interaction to create a unique experience for students entering ORU.”
ORU will be hosting College Weekend Nov. 6-8, 2014. College weekend gives prospective students a chance to become familiar with ORU through visiting classes, staying in dorms, getting to know faculty members and gathering information about admissions and financial aid.
As part of the ongoing digital billboard campaign, prospective students can share their photos on Facebook, Instagram and Twitter using the hashtag #HeadedtoORU. Photos are then selected by the university to rotate on more than 20 digital billboards in the Tulsa area. Using Lamar Advertising’s digital capabilities, select photos with the hashtag will be chosen from social media sites to be displayed on the network of digital billboards.
“This campaign takes ORU’s growing social presence and augments it to a much broader audience,” says Ian Gollahon, account executive at Lamar Advertising of Tulsa. “Students from high schools worldwide can post photos, engage with others and share their excitement about attending ORU’s College Weekend event.”
Founded to educate the whole person – mind, body and spirit – Oral Roberts University promises a thorough education in the context of a vibrant Christ-centered community. ORU offers more than 60 undergraduate majors, as well as 13 master’s-level programs and two doctoral degrees. The Tulsa campus is home to students from all 50 U.S. states and more than 70 nations. ORU and its students also deliver the Whole Person distinctive to all inhabited regions through distance learning, study abroad, educational partnerships, missions and outreach work, all anchored in a Christian worldview.
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