enVu Presents Engaging Digital Play Experiences at #EventTechLive
Gail Chiasson, North American Editor
enVu has recently grown its interactive branding expertise from the mall and retail environment to the event and tradeshow space, where it is making its mark with DigitalPlay experiences.
The interactive media company, a subsidiary of STRATACACHE, will exhibit a series of DigitalPlay experiences designed to attract consumers through new branding outlets in booth #6025 at EVENTtech November 3-5 in Las Vegas.
enVu’s DigitalPlay will feature unique, interactive ways for marketers to connect with users for a one-of-a-kind experience. With high brand recall and opportunities to create emotional and social connections, enVu’s DigitalPlay demonstrates new and creative opportunities to bring consumers closer to brands. DigitalPlay will be presented through multiple wall and floor experiences that activate across a variety of senses such as touch capabilities and gestural interactivity. With the wave of a hand or a stomp of a foot you can promote products, interact with consumers and drive unique engagement for audiences of all ages.
“Integrating our DigitalPlay experiences into events and trade shows has been an exciting time for us,” says Jimmy Abraham, COO at enVu. “We want to be able to provide marketers and brands with an interactive solution optimal for attracting audiences to their booth while creating engaging and delightful experiences that build emotional, social, mobile and technical connections.”
Additionally, enVu combines brand social strategies into all DigitalPlay experiences. enVu has cohesively integrated Instagram, Vine, Facebook and Twitter to create greater mobile and social connections through DigitalPlay. enVu is now in the production state of incorporating technical tools, such as NFC, iBeacon/BLE and audience tracking and measurement for all DigitalPlay experiences. By integrating these social, mobile and technical tools, DigitalPlay’s interactive experiences is expected to appeal to a mass audience, facilitate connections and leave lasting impressions
Follow DailyDOOH