Major Digital Expansion 4 @ClearChannelUK
Adrian J Cotterill, Editor-in-Chief
This week Clear Channel has announced a major nationwide digital expansion in the UK,
- Clear Channel consolidates leadership position in digital roadside advertising with unprecedented nationwide expansion
- More than 600 Adshel Live digital bus stop screens to be installed in key UK cities during 2015
- Storm starts nationwide roll-out in Birmingham
- Clear Channel’s digital outdoor network to be underpinned by ground-breaking digital delivery system Play IQ
- The first seven London Wrap digital 48-sheet billboards now live
This is claimed to be the UK’s biggest ever investment in digital outdoor advertising.
Clear Channel is to install hundreds of roadside digital screens in major UK cities throughout 2015. More than 600 Adshel Live bus-stop screens will be installed in 25 of the largest towns and cities nationwide, including Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool and Newcastle, bringing pin-sharp digital advertising to millions of people every day.
Storm, Clear Channel’s super premium brand, is undergoing nationwide expansion. Following last month’s announcement that Storm is to more than double its London portfolio to 20 sites, Storm’s first national screen is going live early next year in central Birmingham. The state-of-the-art billboard will give the world’s biggest brands the chance to target valuable audiences through Storm’s flexible ownership model. Storm will continue expanding throughout the UK in 2015.
Clear Channel’s digital portfolio will be underpinned by Play IQ, a new digital data system which is claimed to automatically manage Clear Channel’s digital inventory, including booking and pricing. The system will also manage content, enabling dynamic and contextual digital campaigns; and offer real-time proof of play.
Andrew Morley, CEO, Clear Channel UK, said: “Just one month ago we announced the first stage of a major expansion of our digital portfolio – PlayLondon. Today’s announcement is the next step in this expansion. This is a significant investment but it is also investment with purpose. Throughout 2015 we will build on our leadership position in roadside digital, focussed on putting the right screens, in the right locations in the right cities.
Storm sites will be the first to use Play IQ, using the new system by the end of Q4 2014, with Adshel Live and London Wrap moving to Play IQ in 2015.
This announcement of Clear Channel’s nationwide expansion follows Clear Channel’s launch of PlayLondon, a new digital proposition that is comprised of the London Wrap, a brand new, built-for-purpose network of 40 premium digital 48-sheet screens, Storm and Adshel Live.
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