Bill Melo Gets Broader Responsibilities At Toshiba
Gail Chiasson, North American Editor
Bill Melo, vice-president of marketing, services and solutions, Toshiba America Business Solutions Inc., has been appointed chief marketing executive. whereby, in addition to his current responsibilities of managing product marketing, strategic software and platform development, marketing communications and marketing operations, he will now take on a broader marketing role.
Melo’s new found responsibility will focus on global development of marketing and branding as well as product and services roadmap. Melo has been with the company since 2002 and most notably led the development and launch of Toshiba’s award-winning program, Encompass Managed Print Services as well as its newest product offering – Ellumina Digital Signage Services. In his new role, he will be integral in rolling out such offerings globally.
“Bill Melo is unquestionably one of the preeminent marketing executives within the content management sector and this appointment is simply the next step in the evolution of his career,” says Scott Maccabe, president and CEO, Toshiba America Business Solutions. “Bill’s depth of industry knowledge and marketing acumen has been a driving force behind our company’s success in delivering first-to-market product and service offerings, which include our award-winning MPS program and Ellumina digital signage line. We anticipate that in this new expanded role, Bill will continue to deliver a high standard of success.”
During his 23 years in the content management space, Melo has created and led successful marketing initiatives for such companies as Hitachi Koki Imaging Solutions Ricoh Corporation. He also was the chief architect for a U.S. patent for Internet-enabled broadcast printing and lead inventor on three other applications including Toshiba’s Encompass MPS program.
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