Manchester Out of Home media owner MediaCo Outdoor has today announced; Microsoft, The Co-operative Bank, H&M and JD Sports as the first brands advertising on their new digital megascreen, #1Manchester.
As part of the second phase of its major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-facing full motion digital screen reaching over 750,000 pedestrian shopper, business people and resident impacts a fortnight.
Located in Market Street in Manchester at the heart of the city’s vibrant retail area the screen ensures advertiser content will dominate one of the busiest retail stretches in the country. It also provides brands with the opportunity to use animated and interactive content to connect with and influence an active and receptive pedestrian audience at what is regarded as one of the most desirable Out of Home locations in the UK.
Richard Blackburn told us “Following on from the launch of our CityLive touchscreen network last year we are thrilled to announce another digital first for the company, this time with the launch of a spectacular new digital platform for advertisers looking to combine the broadcast nature of OOH with the interactive and contextual value that this screen will deliver”.
In another first, #1Manchester will be traded on audience impressions alongside the company’s CityLive touchscreen network. It is hoped that the combination of #1Manchester and CityLive will deliver brands complete domination of the city centre as well as the opportunity for cross-screen, live data-driven interaction with a prime city centre pedestrian audience.
It’s also the first install on UK soil of Barco’s new T-series LED launched earlier this year. It’s a 10mm LED display, managed by Barco’s Infinipix cloud based display management suite. Note that the display is slightly curved to follow the shape of the building. Barco, we understand, was mainly chosen because of its low weight.
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