Partnership Brings @Shazam 2 @AdspaceNetworks
Gail Chiasson, North American Editor
Adspace Networks Inc. and Shazam have partnered to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mall Network.
The partnership will enable Adspace Networks to offer advertisers the ability to enhance video campaigns with a fully customizable second-screen content experience through Shazam’s innovative technology, revolutionizing the way users interact with the retail environment.
Adspace Networks reaches 58 million shoppers each month through video advertising on 2,800 screens nationwide. With the roll out of this partnership, these shoppers will now be able to Shazam advertisements for a deeper experience, allowing for the discovery of exclusive offers and added content. Shazam’s cutting-edge ultrasonic watermark technology will be available on both Adspace’s standing and aerial screens, within a range of up to 40 feet.
For advertisers, this integration offers a new, customizable way to connect their brands directly with millions of Shazam users. The Shazam ultrasonic signal is active, whether a commercial is airing or not, so the mobile experience is always available to a mall shopper.
The announcement of Shazam’s expansion into the retail environment adds to an ever-evolving strategy of audio recognition capabilities, including music, television, advertising and radio.
“At Shazam, our goal is to put the power of discovery into the hands of our millions of users wherever they are – whether it’s at home or on the go,” says Rich Riley, CEO, Shazam. “With our latest launch, we’re excited to move into the mall environment for the first time, offering a whole platform for brands and consumers to connect in a meaningful way.”
“The marriage of mobile and location-based video just makes sense,” says Dominick Porco, CEO, Adspace Networks Inc. “Now, through our partnership with Shazam, we are able to offer our advertisers a seamless way to retarget their ads and extend their content to consumers’ Smartphones.”
Shazam is one of the world’s most popular apps that connects people to the world around them through their mobile and Mac device. When a user Shazams a song or TV show, they are able to identify, explore, purchase and share that content. One of the world’s top apps, Shazam has been downloaded onto more than 500 million mobile devices, exceeds 100 million monthly active users, and is growing by over 13 million new users each month.
“Shazam’s technology lets you link directly to a trailer or website or coupons,” says Bill Ketcham, executive vice-president and chief marketing officer, Adspace. “Through our player, Shazam’s ultrasonic tone plays all the time. We did a pilot test in four malls, and it worked great. We’ve used it to send people directly to Accuweather’s new app.
“We see it as a way for a TV network to interest people in new shows, or for stores like Macy’s or JCPenney to offer special merchandise discounts, or consumer packaged goods companies to offer coupons. There are so many opportunities.”
Ketcham says that a mall can be Shazam-enabled in less than a day.
Shazam also makes it easy for people to share their discoveries on Facebook, Twitter, Whatsapp, Pinterest and Google+. And to purchase through iTunes, Amazon and Google Play. The Shazam application is available for free on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, Windows App Store and other app stores.
Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the US, and the Adspace Cinema Lobby Network, in-lobby video advertising network. Together, the two networks consist of 1,900 venues and 6,500 screens, in 189 DMAs.
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