Monty Python’s famous ‘Foot of Cupid‘ has today been placed on top of 558 phone kiosks around the UK as part of a new outdoor and social media marketing campaign.
Eagle Rock Entertainment launched this out-of-home phone kiosk activity to promote the release of the Monty Python Live – One Down Five to Go DVD and is being supported by a major social media drive to stimulate participation and engagement in the campaign.
To be in with the chance to win the new Monty Python DVD, fans in London, Manchester, Birmingham, Liverpool and Edinburgh are being encouraged to find the kiosks, take ‘selfies’ with the build and post them to social media channels, using the hash tag #PythonPhone.
Daniel Carey, Business Director at Posterscope said; “With an iconic and irreverent show like Monty Python, it was essential that the OOH activity followed a similarly anarchic route. The use of the equally iconic ‘Foot of Cupid’ special builds was a perfect way to deliver the same humorous tone as the show, in turn engaging with their core audience, whilst delivering cut through in the busy pre-Christmas period. In addition, integrating the OOH with mobile and online activity via the use of selfies and QR codes, will further help to drive interaction and word of mouth, both in the offline and online space”.
A QR code in the design will also take people to the mobile site www.pythonphone.com which will enable users to hear one of ten special recorded answerphone messages from the Python team. These messages are played using the SoundCloud widget, and will be available to share across all social media platforms.
The campaign, a collaboration between MJ Media, Posterscope and JCDecaux hit the streets today.
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