At @GlobalShop2015, @NanoLumens Makes An Entrance
Gail Chiasson, North American Editor
Underscoring the role interactive display technology is playing in shaping the future of retail design, Emerald Expositions, producers of the annual GlobalShop Show, has partnered with NanoLumens, Norcross, Georgia, to create a spectacular interactive entrance to GlobalShop 2015, running March 24-to-26, 2015, in Mandalay Bay Convention Center, Las Vegas.
In selecting NanoLumens to create a new entranceway, Doug Hope, vice-president of content at Emerald Expositions, says, “Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry. In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale, in that most entrance units used by trade shows are dwarfed by the size of the Center.
“Compounding this is the rapidly accelerating fusion of digital and physical in the retail industry. As a result, it became very clear to us that what we needed to do in 2015 was to create a large-scale digital project that is able to create an unmistakable entrance destination. With NanoLumens, GlobalShop is able to achieve all of the elements with one company’s product. An added benefit to the NanoLumens solution is that the substrate is lightweight enough so that it can be rigged in the overhead structures of Mandalay Bay without any modifications.”
“NanoLumens is pulling out all of the stops to create an entranceway that will stop show attendees in their tracks and engage them in a way they have never experienced before,” says Nate Remmes, NanoLumens vice-president of marketing and business development. “We’re working with Pixelfire to create a 21st century visual experience that showcases how the latest web and native app technologies deliver multi-screen solutions that meet the growing demands of today’s online, mobile and social consumers.”
Steve Bumstead, Pixelfire president, says, “Pixelfire is renowned for creating stunning, out-of-the-box digital content that takes advantage of the very latest in display technology. NanoLumens’ technology is the very best out there and we really looking forward to showcasing how our creative thinking can push the envelope in creating an immersive digital experience that is unique to GlobalShop and the retail channel of the 21st century.”
Headquartered in San Juan Capistrano, California, Emerald Expositions is a leading operator of large business-to-business trade shows in the United States, producing more than 85 trade shows and conference events per year, connecting over 525,000 buyers and sellers across 10 diversified end-markets, including gift, home and general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military. GlobalShop is the world’s largest annual event for retail design and shopper marketing.
Based in Renton, Washington, Pixelfire is a boutique agency specializing in creating world class dynamic and interactive content for screens of all shapes and sizes. Its staff has a deep and experienced understanding of creating engaging and complex content experiences for digital signage. Services include creative concepting, hardware consulting for display and player/show systems, content strategy and planning, content creation including – 3D, animation, motion graphics, Unity Game development, html5 coding, augmented reality, live video production – application coding and development and content management.
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