Doddle, the new parcel collection, returning and sending service located in and around train stations across Britain, is a great example of a brand using Outdoor for the VERY FIRST TIME as it launches a major nationwide campaign in 27 of the UK’s busiest railway stations.
Glenn Iceton, Group Business Director at JCDecaux, told us “Doddle’s campaign is a fantastic example of a brand using digital, wraps and banners to create an immersive experience for time-pressed commuters and visitors at rail stations throughout the UK. We are delighted that they have chosen to launch their first Outdoor campaign with us, driving awareness of their service just in time for Christmas.”
The campaign, planned and booked with JCDecaux by Walker Media and Posterscope, is set to dominate major commuter stations including: Waterloo, Victoria and Cannon Street and will be running throughout the Christmas period on a variety of digital, static and ambient media, including the Motion@Waterloo screen.
Paddy Earnshaw, Chief Marketing Officer at Doddle, commented: “We are turning these stations ‘Doddle purple’ with great creative aimed at raising awareness and interaction with our new brand. Maximising exposure to our core audience of commuters is fundamental; after all they will be the ones benefitting from the convenience of the service.”
The campaign aims to drive awareness of Doddle’s innovative service – ‘innovative’ in the UK at least as Japan’s largest door-to-door delivery service companies Yamato Transport Co. (the company with the cute cat logo) has been doing this for sometime, Ed, which offers added convenience and choice to consumers allowing them to choose exactly how, when and where they receive and return online purchases.
About Doddle
Doddle is a new parcel collection, returning and sending service located at railway stations across Britain. It offers added convenience and choice to consumers allowing them to choose exactly how, when and where they return and receive online purchases. As a result, retailers will benefit from an increase in first time delivery rates and the return of unwanted goods will be facilitated quickly, easily and efficiently. Doddle will ultimately enhance customer satisfaction and the overall shopping experience to help drive repeat sales. It reduces unnecessary costs associated with missed or lost deliveries by minimising customer service enquiries, complaints and compensation claims.
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