An Interview w/ Marc Kline @REACHNewMedia
Gail Chiasson, North American Editor
When we first met Marc Kline and Darren Wercinski, co-founders of REACH, it was at The DailyDOOH Investor Conference in New York some six or seven years ago, when the young company was still finding its niche, involving itself mainly in the sports sector, and looking for possible investors.
Darren Wercinski, Marc Kline
In time, the now 10-year-old firm settled into mainly handling local advertising sales for such companies as DNC Live (now called Campus Nation), RMG Networks’ Mall Media and Life Time Fitness Network.
“We still handle local ad sales for them and more, but our entire focus has now changed,” Marc Kline says. “We are now a new media digital communications provider in the broader space, having developed our own software which we feel is more robust than what’s out there in terms of our needs. Our focus is software which can be integrated with other software companies for content scheduling, no matter whether it involves touch screens, mobile apps, iPads, kiosks, menu boards and more.
“Examples include: Vermont Systems Rectrac; Maximum Solutions Recreation Management Software; and Active Network Recreation Management Software.
“We are really focused on developing software and being a new media provider.”
REACH is now working with about 2,500 community centres, recreation centres, campuses, YMCAs, JCCs, and some healthcare facilities throughout the US and Canada, from its base in Eden Prairie, Minnesota.
The company has gone through several names in its past, including REACH Sports Group and REACH Media Network, but is now simply using the name REACH.
“We are also working on some branding improvements,” says Kline.
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