Gail Chiasson, North American Editor
Ljubljana, Slovenia-based TSmedia, the largest network of digital out-of-home displays in that country, has selected BroadSign International LLC’s cloud-based digital signage software to power ‘Digital Giants’, its new class of technologically advanced LED screens.
Seven digital billboards ranging from 13 to 55 square meters in size were activated in May, 2014, and complement TSmedia’s preexisting displays in of shopping malls, post offices and gas stations. Located in prominent positions along Ljubljana’s main crossroads, the city center and its biggest shopping mall, Digital Giants have rapidly been gaining popularity among advertisers and are viewed as the next ‘big’ thing in Slovenia’s advertising.
TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.
“BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability,” says Tomaž Pernovšek, CEO at TSmedia. “We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign’s robust software align with TSmedia’s needs and will help meet our advertising objectives.”
The entire TSmedia network of outdoor digital displays reaches almost 90% of Slovenia’s population and guarantees advertisers extensive reach, visibility and successful campaign performance.
“BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas’ Harmon Corner to London’s Waterloo Motion,” says Skip Beloff, BroadSign’s vice-president of sales. “As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays,”
TSmedia is a Slovenian corporation, renowned for its extensive experience in the development of digital content and services, management of various media and information points. TSmedia participates in creation of the Slovenian media landscape with the leading digital media Planet Siol.net, and constitutes the central Slovenian information point with najdi.si — the entry point to the Slovenian Internet, the Telephone Directory of Slovenia, the Contact Centers 1188 and 1977, and the business register Bizi.si. According to MOSS, a Slovenian online audience measurement, the media of TSmedia enjoy the largest overall reach in the country, effectively reaching more than two thirds of all Internet users.
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