#ThankfulThisHoliday @LamarDigital Campaign
Gail Chiasson, North American Editor
This December holiday season, Lamar Advertising Company, Baton Rouge, is encouraging people all over the world to express gratitude on digital billboards in across the US and Puerto Rico.
#ThankfulThisHoliday mockup
The new photo-interactive campaign uses Lamar’s flexible digital capabilities to feature authentic, user-generated content from social media and display it on its digital out-of-home network.
Throughout the month of December, Lamar will give people an opportunity to share photos showing what they are thankful for on a massive scale: photos shared on social media using the hashtag #ThankfulThisHoliday will be displayed on hundreds billboards in close to 115 markets across the United States and Puerto Rico.
The digital out-of-home component of the campaign is expected to result in more than 17 million impressions per week.
It’s easy to get involved: people can snap a photo of someone or something they are thankful for and post it on Facebook, Twitter or Instagram with the hashtag #ThankfulThisHoliday.
Using the technological capabilities of its digital out-of-home network, Lamar will then display user-generated photos shared through social media on digital billboards beginning December 1, 2014. Webcam shots from the digital billboards will be posted in a #ThankfulThisHoliday photo album on the Lamar Advertising Company Facebook page, so people can see their photos running on the billboards.
“The holidays are a time to share your gratitude with friends and family,” says Ian Dallimore, director of innovation and digital strategy at Lamar. “Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We’re thrilled to be able to give people the opportunity to share their photos on our digital billboards.”
Lamar Advertising Company announced the campaign with a short video, which was posted on YouTube, Facebook, Twitter, Instagram and Google+ during US Thanksgiving week.
Lamar also ran a message on its digital billboards asking people to ‘Search #ThankfulThisHoliday on YouTube’ from November 25 – 30.
“One day after announcing the campaign on social media, the #ThankfulThisHoliday hashtag had over 100,000 total impressions on Facebook, Twitter and Instagram,” says Dallimore. “We expect this campaign to generate a lot of buzz over the next month.”
Using Lamar Advertising’s digital capabilities, select photos with the correct hashtag will be chosen from social media sites and displayed on Lamar’s digital billboards nationwide..
Lamar Advertising Company has more than 2,000 digital billboards across North America.
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