Live Results From @APNOutdoorAU
Adrian J Cotterill, Editor-in-Chief
APN Outdoor, has notched up more runs on the board in the digital game with the launch this week of the Emirates Australian Open digital leader board campaign.
Coinciding with the start of the 2014 Emirates Australian Open, the campaign launched Thursday, November 27 across APN Outdoor’s Digital Billboard network.
The creative is displaying live results from the tournament, including the top six leaders and their overall score, number of completed holes and score on the current day’s round.
The live results are fed to the Digital Billboards via an XML data feed and broadcast on APN Outdoor’s digital inventory across Sydney and Melbourne. Results will be updated each time the Emirates creative is displayed on the billboard’s rotation schedule.
APN Outdoor will run a mirror campaign in Sydney, Melbourne and Brisbane for the 2014 Australian PGA Championship, which runs from December 11–14.
Janine Wood, General Manager – Marketing, APN Outdoor said, “We are so happy to be working with Emirates Australian Open and Australian PGA Championship on these two clever executions. Using our digital assets to speak specifically to local precincts that are interested in the messaging, not to mention incorporating live feeds, demonstrates the innovative and strategic possibilities available when incorporating large format Digital Billboards into the media mix.”
The 2014 Emirates Australian Open Digital Leaderboard Campaign will run through to the end of the tournament on Sunday, November 30.
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