TOMI Launched in Lisbon
Last week the Portuguese OOH operator MOP launched TOMI (Total Out of home Media Interactive), an urban interactive device for both indoor and outdoor use.
Actually created by TOMIWorld but now launched in Portugal in partnership with MOP, TOMI is urban furniture, planned within the context of contemporary architecture in crowded areas such as transportation stations and historical and shopping areas.
The first ‘TOMI network’ launched in the Subway of Lisbon and it was embraced by the transportation authority as well as the city municipality.
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