Gail Chiasson, North American Editor
Metropolis Digital Media Ltd., digital out-of-home media owner, manufacturer and service supplier of vehicular-based digital advertising solutions, has chosen BroadSign International LLC’s cloud-based software platform to power screens atop the iconic London taxis.
Designed to fit the proportions of the classic black cab roof, 500 screens will be deployed on licensed taxis across London in 2015 – a number that they claim, will double within the first year and continue to increase as the company enters global markets.
The Evolution 2 TXi Media Pod is composed of two 93 cm x 21.4 cm HD LCD panels providing a resolution of 1920 x 440 pixels and a brightness of up to 2,000 nits. Six slots of 10 seconds each comprise a 60-second loop, each ad reaching 3.36 million people in a four-week period.
“We manufacture our product and sell our own network, allowing us to respond quickly to special requirements and offer optimal value to our clients,” says Danny Faughnan, founder and CEO at Metropolis Digital Media. “BroadSign is the digital out-of-home market leader inscheduling and reporting and was an obvious choice for us, as its platform complements our solution perfectly.”
When running a campaign through MDM, BroadSign’s features allow advertisers to take advantage of combinations of dayparting, geotargeting and flexible packages including category exclusivity. Dynamically reaching viewers in locations such as financial hubs, shopping centers and London’s theatre district, MDM empowers brands to inform, entertain and engage with the right audience, alone or integrated with other media channels.
The moving digital taxi top offering is viewed as a new, powerful medium that assists creative agencies and clients wanting exposure to attractive central London consumers.
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