DailyDOOH

Gail Chiasson, North American Editor

Darnall, Sweden-based Smartsign AB has decided to venture in both regional and global expansion, led by Martin Romanowski who will join the company in January as the new CEO.

Romanowski comes from Smarteq AB where he is currently sales and marketing director.

“My biggest strength is sales, and my main focus will be on global sales and expansion,” he says.

In addition, Smartsign is continuing its growth in Europe and is now about to take the next step in its expansion strategy by making a major investment in getting established on two of the largest and fastest growing digital signage markets, Germany and Austria. It will also intensify its efforts in Australia, New Zealand and the Baltic countries.

German distributor ALSO will cooperate with Smartsign on digital signage investment. Smartsign had recently named Michael Moran country manager for Germany.

The company launched its expansion effort a couple of years ago by appointing Dan Arrias as business director international markets, who was tasked with the company’s international expansion.

“We have established a sales and support organization for the German-speaking market, we take the investment very seriously, and we have very ambitious objectives,” says Arrias. “Meeting our customers’ needs and market demand will require considerable organization.”

The company plans to target everything – from large companies with several affiliates which need to simultaneously disseminate both internal and external information far and wide, to shop TV solutions and shop concepts based on digital information screens.

“The recruitment of a new CEO is the natural next step on the path of becoming an established company on several markets,” Johan Peters, company owner and current CEO, who is leaving that position but will continue to work at in charge of products and brand issues. “We have employed a target-oriented approach in our work with distributors and indirect sales since 2007. Our remarkably stable and good finances allow us to keep investing in new markets.”

Romanowski previously worked for Smartsign in connection with the establishment of the company’s sales structure. He has been on the company’s board of directors for a couple of years, but now he will now join the day-to-day management to ensure that the company meets its ambitious objectives.

“Smartsign will keep growing,” Romanowski says. “We will continue to expand, both geographically and in terms of personnel. We will also expand our range and increase the number of dealers and cooperation partners. My role will be quite simply to accelerate the company’s development.

“We will succeed with guide words such as teamwork, customer focus and quality. Smartsign is a profitable company already, but now we are about to make an investment that will double our turnover many times over in only three years.”

Smartsign sells its software to customers in almost 30 countries. Sales offices will now be established, and new employees will be appointed in 10 of these countries. The company has been operating on the Nordic and UK market for years .

Smartsign was founded in 1998. The company is headquartered in Dalarna but also has an office in Kista, Stockholm. Smartsign develops and sells software for internal and external communication on both screens and other devices, e.g. smartphones. Smartsign Manager is a packaged product used in more than 30 countries all over the world.

This entry was posted on Monday, December 8th, 2014 at 13:45 @614 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.