Gail Chiasson, North American Editor
A four-part Digital Signage Seminar Program at #dse2015 designed specifically for digital out-of-home network operators will include an hour-long session titled, ‘How to Think About a Mobile Out-of-Home Strategy’.
Mark Boidman
Mark Boidman, managing director, Peter J. Solomon Company, will moderate a panel featuring Josh Kruter, Clear Channel Outdoor; Cam Milne, Pattison Onestop; and Stephen Randall, Monster Media. They will focus on the way in which mobile is integrated in each of their respective company strategies to provide a greater ROI.
OOH and DOOH are well positioned for mobile integration. In fact, a recent global OOH study by the Future Foundation on behalf of FEPE International revealed that more than 60% of urban consumers say they have used their smartphones after seeing DOOH advertising.
Greg Taylor, DSE Advisory Board member and chief revenue officer, Billups Worldwide, says, “Incorporating a mobile OOH strategy is most appropriate in situations where the brand needs to communicate more detail than what can be typically conveyed in standard OOH display, or where there is an opportunity to drive consumers to retail locations or engage with a location specific coupon or message.”
Registration for “How to Think About a Mobile Out-of-Home Strategy,” or any of #dse2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available here.
#dse2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.
At DSE, over 200 exhibitors will feature technology and services, including hardware, software, network, delivery and content, from around the globe. DSE will also offer the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.
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