CBS TV Stations Partner With Curb To Create New Taxi TV Media Platform
Gail Chiasson, North American Editor
The CBS Television Stations group and Curb, a Alexandria, Virginia-based mobile technology company (formerly called Taxi magic) focused on improving the transportation experience in cities across the country, today announced a new partnership that will bring news, weather and entertainment content from local CBS stations to taxis and other for-hire vehicles.
The partnership has launched Curb TV with content from CBS-owned stations now appearing on high definition video screens in more than 2,000 vehicles in the Los Angeles (served by KCBS and KCAL-TV) and Minneapolis-St. Paul (served by WCCO-TV) markets. Curb plans to soon add local content from CBS-owned stations in Chicago (WBBM-TV), Dallas-Fort Worth (KTVT and KTXA-TV) and Denver (KCNC-TV) to more than 5,000 vehicles.
The local CBS content will be updated several times a day in order to provide taxi riders with access to the latest news headlines, weather forecasts and information regarding local events.
“We are extremely pleased to partner with Curb to make our award-winning local content available on yet another great platform so that consumers can stay connected to our stations whenever and wherever they like,” says Peter Dunn, president, CBS Television Stations. “This new initiative presents another great opportunity to expand the audience for our content and we look forward to rolling out this service in all of our markets.”
“The launch of the Curb TV media platform helps bolster Curb’s industry-leading ride experience by delivering local, relevant and timely news and entertainment content to travelers on the move,” says Patrick Lashinsky, CEO at Curb.
Curb (previously Taxi Magic) is a mobile technology company focused on improving how people get around their cities. Curb puts consumers in touch with nearby taxi and for-hire drivers for better, faster and more efficient rides featuring real-time map tracking and seamless mobile payment. As Taxi Magic, the company was the first company to provide ride booking and payment services through a mobile app. Curb also produces backseat credit card payment devices, providing easy swiping, email receipts and in-vehicle entertainment. The Curb app is free to download from the Apple App Store and Google Play. The Curb network operates in over 60 cities around the United States.
Follow DailyDOOH