Gail Chiasson, North American Editor
Astral Out-of-Home, a division of Canadian firm Bell Media, has acquired 28 Toronto mural locations owned by Strategic Outdoor.
With this transaction, Astral Out-of-Home now offers 32 murals in key, high-traffic areas in downtown Toronto. The purchased murals are strategically positioned in key Toronto neighbourhoods, including the entertainment district, the financial district, the Danforth, Queen Street West, Uptown, The Annex, and Yorkville.
“Astral Out-of-Home has an exceptional reputation for innovation and a solid standing with the advertising community, so adding these assets to their portfolio demonstrates the valuable inventory we have built in Toronto,” say Daniel Pitoscia and Mitchell Armata, principals, Strategic Outdoor.
“Astral Out-of-Home is focused on continued growth, and this announcement comes on the heels of our launch of 40 new digital transit shelters in downtown Toronto last month,” says Luc Quétel, president, Astral Out-of-Home. “Now we continue our commitment to large format out-of-home advertising with the purchase of Strategic Outdoor, a company committed to service and strong business values. It was a pleasure to collaborate with Mitch and Daniel, two great entrepreneurs.”
“Astral Out-of-Home is committed to growing our sales portfolio and these beautiful murals and wallscapes in key consumer areas will definitely expand our product offering to our clients,” says Jordana Fatsis, vice-president, sales, Astral Out-of-Home.
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