Gail Chiasson, North American Editor
‘Creating Personalized, Trusted Customer Experiences: Effective Integration of Social, Mobile, and Other Technologies with Digital Signage’ is the long title for an hour-long session being offered as part of Digital Signage Expo’s Tradeshow and Educational Conference’ 12-part Digital Signage Seminar Program at #dse2015, designed specifically for end user professionals .
Panelists will speak to the need for seamless and secure communication across multiple platforms, a strategy that optimizes each channel, enables customized interactions with mobility, and integrates both physical location and online data to create the ability to sense, learn and respond to customer interests, effectively delivering increased brand advocacy.
Jose Avalos, worldwide director for visual retail at Intel will moderate the discussion with panelists David Roth, CEO, The Store, EMEA & Asia – The WPP Global Retail Practice, and Dominick Salvato, director of equipment innovation, Pepsi, on Wednesday, March 11 from 9 -10 a.m.
DSE Advisory Board members feel that this is an important topic to tackle. eg. Jesse Breidinger, senior shopper marketing manager, The Coca-Cola Company, says, “The future of digital signage is highly connected to social integration. Social media drives customer engagement and heightens communication in real time. It’s become a never-ending conversation that is instilled within business strategies. As social environments advance via mobile technologies, digital signage has the opportunity to adjust to customer demands immediately.”
And Joel Allard, senior creative specialist, In-Store Digital, Target Stores, says, “Targeting a customer’s mobile device to drive engagement and effectiveness is really becoming a ‘must’ as one considers personalized experiences. Beacons, geo-fencing and wireless locators all provide the opportunity to push the right message to the right device, at the right time.”
Registration for Creating Personalized, Trusted Customer Experience’ or any of #dse2015 educational conference seminars – are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits – is available here.
#dse2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.
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