Gail Chiasson, North American Editor
Today is the LAST day to pre-register for #AmplifyOOH – the 2015 OAAA/TAB National Convention and Trade Show, May 11-13, 2015 in San Diego.
Michael Cooper, president of Rapport Worldwide, and Jeremy Male, chairman and CEO, Outfront Media, will be co-chairs of the convention.
Keynote speaker is Malcolm Gladwell, noted business author of the New York Times bestsellers The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath: Underdogs, Misfits and the Art of Battling Giants. Staff writer for the New Yorker, he has been named one of the 100 Most Influential People by TIME magazine and one of Foreign Policy’s Top Global Thinkers.
And if Gladwell isn’t enough to draw your attention, take a look at the featured speaker list: Mike Allen, chief White House correspondent for Politico; Mark Boidman, managing director, Peter J. Solomon and responsible for the firm’s digital media, marketing services, mobile and OOH media practices; Andrew Lippman, MIT Media Lab where he currently heads the Lab’s Viral Communications research group; Lee Nadler, marketing communications manager, MINI USA, where he oversees the work of three agencies and is responsible for advertising creative and media, MINIUSA.com, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research; and Mike Sukle, founder and creative director, Sukle Advertising.
Following the usual pattern of Outdoor Advertising Association of America and the Traffic Audit Bureau alternating the program planning, the OAAA is compiling the 2015 program. However, with Nancy Fletcher both as president of the OAAA and temporary head of TAB following the end-of-year retirement of Joe Philport, TAB CEO, you can see that she has been very busy putting together a solid program that will interest both organizations. As usual, workshops on specific topics are included as a key part of the convention program.
The Convention and Trade Show, which draws thousands of delegates, will be held at the Manchester Grand Hyatt in San Diego.
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