Behind Times Square New Year’s Countdown With Toshiba
Gail Chiasson, North American Editor
Documenting the biggest celebration of the year shared around the world, Toshiba, the exclusive sponsor for the Official Countdown of the Times Square 2015 New Year’s Eve Celebration, has produced a 90-second ‘behind-the-scenes’ video.
You can see what goes into creating the largest New Year’s Eve party in US: practice, practice, practice and tons of confetti! Created with footage taken from the ground as well as from Toshiba’s unique vantage point high atop Times Square, the video shows the transformation of Times Square into the ultimate destination for celebration.
Toshiba management says that the company is guided by its principles: ‘Committed to People, Committed to the Future’ and promotes its global operations towards securing ‘Growth Through Creativity and Innovation’.
Our readers will remember that the company launched LA Interactive at Staples Centre in Los Angeles.
Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).
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