Pikasso / @BlueBite Partnership 4 Overseas Reach
Gail Chiasson, North American Editor
Pikasso, an out-of-home advertising company in the Levant and North Africa, has partnered with New York-based Blue Bite, to implement the latest in OOH mobile marketing.
Pikasso is a major player in OOH advertising in Lebanon, Jordan and Algeria.
“This marks the largest expansion of our mobile solution outside of North America, spanning Pikasso’s 8,840 advertising faces in over 300 cities,” says Mikhail Damiani, CEO and co-founder of Blue Bite.
This first of its kind mobile rollout in Levant and North Africa will extend the impact of brand campaigns with unique mobile experiences for consumers. The Mobile Bridge offers the most widely used platforms to connect OOH placements to their related mobile content through the scanning of a QR code and/or tapping a Near Field Communication (NFC) mTAG. This new Pikasso service enables flexability, real time control and solutions-focus, giving advertisers the opportunity to increase exposure and the chance to reach younger consumers.
Antonio Vincenti, chairman and CEO of Pikasso, says, “Our aim is to have, within a year. almost every single advertiser having experienced and regularly using this cutting edge engaging tool to reach the connected generation born and raised surrounded by screens. The objective of the Mobile Bridge is to support our advertisers sales while being entertaining, at a very affordable cost.”
Pikasso is launching this state of the art technology in malls, gyms and urban furniture in the Lebanese, Jordan and Algerian markets. The Mobile Bridge will be able to draw on new segments whilst expanding OOH beyond its traditional channels.
Pikasso, an out-of-home advertising company in Lebanon since 1986, is also the first national OOH operator in Jordan, Iraq and Algeria under the name of Lawhat Algérie. The company operates in all the fields of OOH: Billboards, Billboards Large Formats, Digital, Street Furniture, Transport Advertising, and Malls Advertising.
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