Clear Channel Outdoor, McCain Institute and Polaris Launch New Anti-Human Trafficking Campaign
Gail Chiasson, North American Editor
Following up on last year’s successful anti-human trafficking campaign in the Super Bowl Alley in NYC, Clear Channel is teaming up with the McCain Institute and Polaris to again launch a huge campaign in Phoenix in the run-up to the Big Game.
Clear Channel Outdoor is donating ad space across 52 of its digital billboards in the Phoenix metropolitan area to promote the National Human Trafficking Resource Center (NHTRC) hotline, 1-888-373-7888, operated by Polaris. CCO is also leveraging billboards and posters in the campaign to vigorously target the audiences and deliver the messages with high frequency. The initial campaign will run through February and deliver an estimated 17 million impressions.
Additionally, CCO has committed to support anti-human trafficking efforts with its media in Phoenix through the whole year, as it did with The McCain Institute and Polaris in Arizona in 2014.
The billboard campaign is aimed at reaching both trafficking victims who may be unaware that resources exist to help them and residents who can help identify suspicious activity with raised awareness that human trafficking is a major problem in Arizona and throughout the US 365 days a year. Over recent years, the prevalence of sex trafficking at major sporting events has been discussed in conjunction with the nation’s biggest game.
CCO launched its first anti-human trafficking campaign alongside Polaris in Philadelphia in 2012 and has since supported campaigns with Polaris and/or local partners in Baltimore, Las Vegas, Los Angeles, Miami, Milwaukee, New Jersey, New York, Phoenix, San Francisco, Seattle, and across the entire state of Texas.
“This is an important campaign and an opportune moment to raise awareness of human trafficking in Arizona and beyond,” says Cindy McCain, co-chair, Arizona Human Trafficking Council and chair of Human Trafficking Advisory Council, The McCain Institute for International Leadership at Arizona State University. “Thank you to Clear Channel Outdoor for your continued work to combat this enormous problem and to make a difference in people’s lives.”
Bradley Myles, CEO of Polaris, says, “Human trafficking is a multi-billion dollar criminal industry that affects every state in the nation, every day of the year. These billboards are critical to ensuring victims and survivors know there is help when they need it, as well as to raise awareness that modern slavery is a 365-day-a-year problem that requires greater resources to combat it.”
“Knowing there is help and a safe place to go is an important first step in surviving slavery,” says Carolyn Jones, a former victim of sex trafficking who now works for StreetLightUSA, a program that aims to eradicate child rape for profit. “This billboard campaign by the McCain Institute, Polaris and Clear Channel Outdoor will be a lifeline to people who may be living without hope for escaping their oppressors.”
“Billboards and other outdoor media are ideal for targeting specific audiences and for reaching people at scale, and we welcome our responsibility to use this power to help the people of Arizona and those in the other cities in which we operate,” says Diane Veres, president, Clear Channel Outdoor – Arizona. “On any given day, Clear Channel Outdoor works with law enforcement, government agencies and nonprofits on a number of public safety and community building initiatives. No issue we touch is more detestable than modern slavery. The stories of loved ones lost to labor and sex trafficking are truly heartbreaking. If we can help one person regain their freedom and dignity, and reunite them with their families, this campaign will be an enormous success.”
The National Human Trafficking Resource Center, operated by Polaris, is a confidential, toll-free lifeline for victims and survivors of human trafficking to reach out for help and for people to anonymously report tips of suspected human trafficking. People can call the NHTRC at 1-888-373-7888 or send a text to Polaris at BeFree (233733), 24 hours-a-day, every day of the year. With bilingual staff, the hotline is available in English and Spanish, and in more than 180 languages through the use of interpreters.
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