Glasgow Street Furniture Contract Won by @ClearChannelUK
The fight for all the various UK Street Furniture contracts seems far from over with news in this week that Clear Channel been awarded the Glasgow Street Furniture contract by Glasgow City Council.
The contract, which came into effect on January 3, 2015 is for a period of five years, with the option to extend for up to 60 months.
We understand that as part of the contract, Clear Channel will upgrade 50 bus shelters with its Adshel Live digital screens – whilst ALL city shelters will be fitted with Clear Channel’s ‘Connect’ Mobile Platform, allowing people to engage with advertisers by accessing interactive content via their smartphones, including games, vouchers and videos.
Dave Huckerby, Clear Channel Development Director, told us “We are delighted to have been awarded the Glasgow Street Furniture contract and are looking forward to maintaining the shelters, upgrading the paper estate and digitising 50 locations in the city to create new revenue streams. We are excited to be working with Glasgow City Council to offer the people of Glasgow engaging advertising.”
Clear Channel of course, currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council owned bus shelters. It is also responsible for their cleaning and maintenance.
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