Gail Chiasson, North American Editor
NEC Display Solutions of America Wednesday (Jan. 14, 2015) announced a special financing program to help the remaining 1,000 screens at movie theaters across the US to make the conversion to digital cinema.
Called the ‘Ticket to Digital’ program, NEC Display is teaming up with Element Financial to include 100% of the technology necessary to convert to digital requirements, plus the fastest, most affordable way to acquire it. Equipment and terms include: NC900C Projector; Lens; IMS (Server); Installation; Base; Cabling and PC to control the system; and Freight (to locations in the continental U.S.), all for $559/month for 64 months.
“Offering an affordable way for exhibitors to convert to digital with little upfront costs is a key part of this NEC Display initiative,” says Jim Reisteter, general manager of digital cinema at NEC Display. “It is critical that theaters convert to digital in 2015 as the number of movies using traditional film will significantly decrease.” – Not mentioned is the fact that pre-show advertising is also produced in digital – Ed.
Designed for theaters with small screens, NEC’s NC900C DLP cinema projector delivers an enhanced theater experience with pristine images. With its S2K chip set from Texas Instruments, the NC900C is the most compact 2K DCI-certified digital cinema projector on the market.
“I commend NEC for offering a leasing program to exhibitors who haven’t yet converted to digital cinema,” said John Fithian, president of the National Association of Theater Owners. “Though 95% of the screens in the U.S. have already been converted, there are still a few companies out there who haven’t made the transition. As we’ve said before, the end is nigh.”
Applications for financing will be accepted through April 15, 2015. See here for more information.
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