OUTFRONT Media Canada Adds To Digital Network In Quebec
Gail Chiasson, North American Editor
OUTFRONT Media Canada has added four new digital locations in the Quebec markets of Brossard (on Montreal’s South Shore) and in the Saguenay’s Chicoutimi borough in northern Quebec.
Brossard
Two Digital Bulletins (14’ x 48’) in Brossard are located along Highway 10 at the foot of Champlain Bridge, the busiest bridge in Canada. These are situated within one of the most dynamic commercial sectors on Montreal’s South Shore – near Taschereau Boulevard and its many stores, as well as the increasingly popular boutiques, department stores, bars and restaurants of Dix-30 Center. Each of these digital locations will generate a daily circulation of over 82,200 commuters.
Saguenay
In Saguenay, the two digital posters (10’ x 20’) are ideally located along one of the most important traffic routes of the Chicoutimi borough on St. Paul Boulevard. Their proximity to the city centre makes them key assets in reaching commuters on their way in and out of the core, as well as drivers on Université and Talbot boulevards. Both reach two-way traffic on Dubuc Bridge and commuters inbound from the nearby Jonquière borough. Each location will generate a daily circulation of 44,800 – high for that region.
These four new assets enhance the OUTFRONT Media digital media platform offered to advertisers in key Canadian markets, leveraging the power of digital technology to efficiently engage, entertain and inform on-the-move consumers. They all allow real-time customization of ad messages depending on day, time or moment of the week as well as evolving advertiser’s objectives.
The on-going development of OUTFRONT Media’s national digital network is a key component of the company’s mission to reach new heights in Out-of-Home advertising, by offering its clients the best products, locations, tools, innovations and talent to help them grow their business and prosper.
As one of Canada’s major full-service Out-of-Home advertising companies, Outfront Media Canada has strong coverage across the country including the country’s top 10 markets and in an additional 60+ communities from coast to coast. Products include Digital Bulletins, Digital Posters, Posters and Street Furniture (Transit Shelters, Map Stands, and Kiosks) and high profile large format Superboards in key locations in Toronto and Montreal, as well as the iconic, fully digital Yonge Eglinton Centre which launched November, 2014.
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