Gail Chiasson, North American Editor
The 12-part Digital Signage Seminar Program at #dse2015 that’s designed specifically for end user professionals will include an hour-long interactive session titled ‘Substantiating Expansion: Making the Case for Additional Investment in Digital Signage Based on ROI/ROO’.
Led by Thomas Kunka, coordinator, networks and operations, University of Illinois, and David Saleme, manager of business development, Columbus Regional Airport Authority, this session will explore tactics for finding the justification and funding needed to improve your network before the end of the useful life of the original system, so you can learn how to get more out of this investment and secure funds for expansion.
DSE Advisory Board members recently had the opportunity to comment on this timely topic.
Advice on this topic from DSE Advisory Board member Daniel Orme-Doutre, senior content publishing manager, Microsoft, is: ”Have a true goal in mind that you can measure before getting approval. If it is ROI-based, then be prepared to show data that x$ spent will equal x$ in revenue. If your goal is ‘return on objective’-based, then list the new values and how they will be measured. You will also need to consider the cost of support.”
DSE Advisory Board member Frank McGuinness, revenue management analyst, Walt Disney Parks & Resorts, says, “The path to additional investment is not one in which you are reinventing the wheel, but telling the story of your original investment and its impact to your business. Only by your leadership firmly understanding what success looks like will you be able to justify additional investments.”
Registration for “Substantiating Expansion: Making the Case for Additional Investment in Digital signage Based on ROI/ROO,” or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available here.
DSE 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.
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