AMI and National Highway Traffic Safety Administration Partner for Super Bowl Sunday
Gail Chiasson, North American Editor
In preparation for the Super Bowl, Philadelphia-based AMI Entertainment Network has partnered with the National Highway Traffic Safety Administration to provide fans with an alternative way to get home safely after the big game.
The Super Bowl is America’s most popular sporting event. (Over 111 million people tuned in to watch the game in 2014.) Many of these viewers watched with friends and family at their favorite bars or restaurants. So, beginning January 30th through February 1st, AMI touchscreen jukeboxes nationwide will feature an interactive Taxi Finder application that provides patrons with phone numbers to local cab companies.
The partnership is part of NHTSA’s larger Fans Don’t Let Fans Drive Drunk campaign with TEAM Coalition, encouraging game fans to make responsible choices that will prevent them from getting behind the wheel of a vehicle after drinking. A driver is considered legally impaired with a blood alcohol concentration of .08 or higher, in many cases that can be just a couple of drinks.
“Safety is our top priority, and innovative technologies can play an important role in keeping our roads safe,” says Mark Rosekind, NHTSA Administrator. “AMI’s Taxi Finder application and NHTSA’s new SaferRide mobile app are tools fans can use to enjoy celebrations responsibly and avoid getting behind the wheel if they’ve had too much to drink.”
Featuring the latest in content and technology, AMI touchscreen jukeboxes and Tap TV reach over 70 million consumers monthly, offering a unique touch-screen platform with interactive content in the form of branded gaming, social and mobile integration, and hyper-local activation.
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